Oh, in case you are wondering if this is THE article to point you to a machine that is the is all, be all coffee brewer -it is not. I have expressed my thought in my best coffee makers article that there is no such thing as THE BEST COFFEE MAKER.
Every coffee maker has their value add and is suited to a certain group of folks. What we need to know instead is to know what we need, then identify the coffee maker best attribute and make sure that it matches.
That is all, it is that simple. I sometimes wonder why are there tons of reports with hundreds of pages all shouting coffee maker ratings and reviews when all we need is just a few liners to highlight the value add of the brewer.
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Learn more about these methods at the free coffee courses online.
And no matter what you are looking for, the coffee maker basically has one of these 2 values. Efficiency and speciality. You might a machine that has a a bit of both but I can safely share with you that no machine would have a complete set of both.
When we talk about efficiency, we are talking about good cost structure (cheap), easy to use, requiring very little foot prints or very easy to clean and maintain. Even within these few variables, usually the coffee maker best attribute would only be one of them.
And of course, the efficiency values is not limited to these few attributes, there are many more. So long as it makes coffee brewing a breeze, you can classified it under this heading.
For specialty, we are talking about quality, style, brand or standard. You would get this type of machine when you want to learn more about coffee, learn to brew better coffee and wanted something that can fit into the decor of your house.
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If a coffee maker best attribute is that of a speciality, generally its cost structure is high. Thus, it is hard to find a machine that has both the speciality and efficiency value add in combination.
Personally, the value add that I am looking for is programmable feature, so it belongs to the efficiency category and since it is not in the speciality, the cost structure is not that high and usually I am able to find one that goes for less than a hundred dollars.
There you have it folks, my take on coffee maker best attribute, hope this helps you to better your coffee experience.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
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