How to Determine If a Coffee Franchise Business Is Better?

The decision to set up a coffee franchise business can be a lifetime opportunity for you.

You’ll have the possibility to meet up wide array of people when you’re providing them good and high quality products.

You’ll also be able to spend your time and effort into building something you like and love daily.Of course, you also have the chance to build your initial investment into extraordinary profits.

Having a franchise is the quickest way to start up a successful coffee shop business. Your love to the coffee is the first way or starting point in this kind of business.

When compared to coffee cart business, starting up a coffee business requires large investment. But with a proven and tested brand and business model, it lowers the risk and gives you a better chance at succeeding.


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This is because the franchise you bought has already a great coffee house business plan.

Not everyone needs to take up franchise business, so how do you determine if you need one. Here are some points that you can consider before taking up a franchised coffee business.

You should take up coffee business franchise if:

1. You are not in the Food and Beverage industry. And you do not have any idea if what is all about coffee.

You don’t know the relevant suppliers of the products. Also, because you do not know to buzz your business to relevant stakeholders.

2. You are not good with marketing. A person running a certain business must have enough knowledge about marketing.

This is because a thorough understanding on marketing plays a very vital role for the success of your coffee franchise business.

3. You do not know how to manage other people. Operating a coffee shop business is quite hard especially if you do not know how to make schedule for your staff and schedule of work that must be done.

And, if you do not have the ability to control people like your staff or crews then your coffee shop might not function to the fullest potential.

4. You really like and passionate about certain brands like Starbucks and Gloria Jeans. If you do like these brands it would be much easier for you to work on your business.

These are the points to consider if you should take up a coffee franchise business. It is only when you have a strategic fit with the business that it would bring you success.


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About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).


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