hot cup of coffee? That is the reason for this coffee cup.
This is a normal occurrence. A lot of people like to drink a lot of coffee and take their sweet time doing it. Of course, drinking coffee is an enjoyable experience, why wouldn’t you want to take your sweet time savoring every sip of that heavenly drink? However, once coffee cools down, it is no longer tasty and enjoyable.
This is the reason why there are thermal coffee mugs. Thermal coffee mugs, or travel mugs, keep coffee hot and fresh for a longer amount of time.
Compared to the normal coffee mug used at home, a travel mug, in a nutshell, is an insulated coffee mug or coffee cup with lid that not only prevents spills, but also prevents the coffee’s exposure to air.
Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)
Learn about these at the free coffee classes (online)
Combine this with the travel mug’s ability to retain its internal temperature through insulation; coffee is kept hot for longer periods of time.
Types of Travel Mugs
There are different types of travel mugs, each made of different materials.
The best heat retention comes from vacuum mugs, which are made of stainless steel, and often come with a stainless steel lid. These can keep coffee hot for 4 to 8 hours. However, keep in mind that not all stainless steel mugs are vacuum mugs.
There is also the plastic coffee mug or coffee cup with lid. This is the most common among the types of travel mugs. To keep coffee hot, a plastic travel mug is double-walled to prevent the temperature from changing in a short amount of time.
As a result, plastic travel mugs can keep coffee hot for over an hour. The plastic lids all have varying mechanisms that either allow or prevent the coffee from pouring out.
The simplest would be a fixed hole through which the coffee can be sipped, just like in disposable coffee cups from coffee franchises, coffee shops, and restaurants.
The last type of travel mug is the ceramic travel mug. These are rare, but they do exist. Although more fragile than the first two types of travel mugs, these are microwave-safe.
These do not come with ceramic lids, but with silicone covers that can be stretched and slipped on the lip of the mug. These are best used at home, since these must be handled with care.
Therefore, if you find that the coffee inside your cup gets cold before you could finish it, it does not mean that you should rush and consume it in a shorter amount of time.
Maybe it’s time that you got yourself a coffee cup with lid. Coffee should be enjoyed and consumed at your own preferred pace.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Free workshop - collaboration with Skills future Singapore and Temasek Polytechnic. With full access to free market reports.
Learn more about this Selling Food Online workshop.
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