Why Are There Different
Coffee Cup Size?

Why are there different coffee cup size? Why can’t we all serve coffee and espresso in a big coffee mug? 

You may find it hard to believe, but the slightest difference in your coffee cup size has a significant impact on your coffee enjoyment.

In places, such as Europe and especially in Italy where espresso is very popular, people tend to drink in small coffee cups, which is around 4 to 5 ounces.

This is the ideal cup size when drinking strong coffee brew like espresso, and not just because it’s common sense to pour a 4 ounce drink into a 4.5 ounce cup.


Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)

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V60 Pour Over 

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Learn more about these methods at the free coffee courses online


In fact, try drinking cappuccino from a 12 ounce coffee mug and try drinking it from a 6 ounce cup. You will notice that there is a significant difference in taste.

Cappuccino is not a homogeneous drink like brewed coffee, and the espresso will find it difficult to plunge through all that milk in a 12 ounce mug. It will taste more like hot coffee with a milk flavor instead of real cappuccino.

Coffee cups come in various shapes and sizes, and these differences pertain to the different kinds of coffee.

Coffee cups are usually made of different materials. There are glass, porcelain, and ceramic coffee cups. These materials do a good job of retaining heat, and can be beautifully decorated as well.

But coffee mugs are also made in stainless steel and plastic, and are more known as travel mugs. These travel mugs do a better job of retaining heat, and are more durable, making them ideal to take with you while you’re on the go.

Therefore, your choice on coffee cup size depends entirely on the type of coffee you prefer to drink and your lifestyle.

If your drink of choice is the gourmet coffee that you brew from an automatic drip coffee maker, then a coffee mug is for you. Your choice between a glass, porcelain, or ceramic coffee mug and a travel mug depends on your lifestyle, whether you prefer to drink at home or if you prefer to drink while you’re on the go.

If your drink of choice is a macchiato, then a clear, tall, glass macchiato cup is the ideal coffee cup for you so you can see the enticing layers before you consume it.

Ultimately, there’s a reason why coffee cups come in different sizes. Most people don’t seem to realize that the simple coffee cup has an influence on their coffee enjoyment.

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About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University. 

**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

See you on 24 August 1630 hr. (Sign up below)

Free tickets code: adelaide0823

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Previously: Making Coffee with a Coffee Sock

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