The thing is coffee drinkers for this coffee maker is very low when they buy it, so it does not matter that the coffee carafe is very fragile. As to why their expectation is so low, it would have a lot to do with the low prices that they are paying.
Learn about these methods and more (such as coffee cupping) in our free coffee classes.
A collection of the various Drip Coffee Methods
Selling at approximately $20, at this price range, you might not be able to get a carafe for some other coffee makers, but for this black and decker DCM 2000, you would get a whole complete coffee brewing set.
Since the risk involved or rather the money involved in this investment is small, consumers does not really bother much about the durability issue.
Now, if you are wondering if this coffee machine can deliver good coffee -it does. In fact, it is no different from any of the Bunn or Mr coffee models out there although, many folks would agree that it bears a striking resemblance to the Braun AromaDeluxe KF510 (it is retailing at about $40).
Other than giving you good coffee, it is easy to use and clean. This is mainly because it does not have many bells and whistles to confuse the user.
Of course, negative feedbacks are related to durability. There are feedbacks on the coffee carafe breaking, leakage and the machine breaking down after a few use.
Would I recommend this machine? My recommendation is if you are in transit or going for a long holiday, then this machine might be one that you want to purchase.
It is small enough for you to bring along, and you do not have to worry it being ruin on the journey or being stolen as it is relatively low cost. Probably, you can see it as the "disposable sort of coffee makers".
Now, there is a reason why despite the negative remarks, this machine is enjoying brisk sales right? And I suspect it might have to do with what I highlighted above...
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
Starting a coffee shop?: Free Cafe Setup cost Calculator
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
Nov 16, 23 09:00 AM
Oct 11, 23 03:45 AM
Oct 08, 23 11:04 PM
Key in code before check out: WCMFIRST10OFF
Choosing: Office Coffee Machine
Learn more about ESPRO UltraLight in Singapore
SkillsFuture Series: F&B Market outlook