Growing and roasting organic coffee beans is not only beneficial to the environment, but to the consumer’s health as well.
In order to be accredited and certified to sell coffee beans organic types, roasters go through a number of strict requirements and standards.
For one, roasters must not use any artificial pesticides, fertilizers, and other harsh chemicals for three years. Reducing soil erosion to a minimum and maintaining fertility of the soil is also one of these strict criteria.
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Also, there should be a sufficient buffer between organic coffee and the closest traditional crop. Finally, coffee roasters must be able to present a feasible and sustainable crop rotation plan.
Organic coffee is being sold by numerous certified and accredited roasters today, such as Folgers Coffee, Lavazza Coffee, among others.
There are so many varieties of organic coffee that can be seen online and in supermarkets. Organic coffee also comes in many varieties, which is appealing even to the most particular of coffee lovers.
Some of the organic coffee being sold today are organic Arabica coffee, organic espresso, among others. Coffee experts and aficionados, who prefer to roast their own coffee, can also purchase unroasted organic coffee beans as well.
Furthermore, coffee beans organic possess a more natural flavor due to being grown and produced in a non-chemical process. Moreover, consuming organic coffee is more beneficial to one’s health as well, since no harsh chemicals and artificial pesticides are used in the growth and production of organic coffee beans.
On the other hand, organic coffee can be slightly more expensive. Growing organic coffee tends to yield a small crop than its non-organic counterpart. However, this does not mean that it’s the inferior method.
In fact, it is gaining more popularity and support, as there is a growing need for more environmentally friendly means of growth and production. Organic agriculture helps stimulate and improve the environment’s natural process of disease and pest control.
More specifically, instead of clearing forests for raising coffee, shade grown organic coffee, which is one of the most widely used method of growing organic coffee, depends on the forests for soil fertility and disease and pest control.
Instead of using chemical pesticides for controlling pests, it depends solely on birds and other animals to control and whittle down the number of insects and pests that consume coffee leaves. Preserving the habitat of animals that help with pest control also helps with the prevention of soil erosion, which also helps in maintaining its fertility.
Much of coffee beans organic type is sold as Fair Trade coffee, as shade grown organic coffee allows small farmers to compete with the rest of the world, and help improve their living conditions in the long run. This is also why organic coffee is gaining popularity.
At the end of the day, a healthy, socially, and environmentally responsible cup of coffee is the best cup of coffee. The rise in its popularity isn’t just a fad, it’s a global movement to a better tomorrow.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Free workshop - collaboration with Skills future Singapore and Temasek Polytechnic. With full access to free market reports.
Learn more about this Selling Food Online workshop.
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