If you want to start up or even own a coffee business, you might want to think about obtaining or buying franchise.
Franchises are enormous because they offer lots of benefits and advantages to the franchisee. When you join them, you are starting a business that is well known and popular to people.
You are wrong if you think that operating a franchise is a ready-to-use business, i.e. easy. However, operating or managing a franchised outlet is much better (easier) when compared to starting a company from scratch.
Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)
Learn about these at the free coffee classes (online)
Here are the four points of having a business coffee franchise:
• You Are Running a Known Brand
The coffee shop business that you are going to operate has already a known brand name and strong presence in the market.
So, you immediately benefit from the promotional measures and advertising that the business has started on. In addition, people prefer and trust a well known company so you will surely benefit it.
• You Are Having All the Expertise
The franchise you’re buying has already an effective coffee shop or coffee house business plan that is proven and tested.
Therefore, probabilities of it failing is almost negligible.
You are also able to get the required support from the franchiser to make it a success.
It starts from the training manuals, equipments to be used, support and advice correlated to management and guidance in marketing of your products and services.
In addition, you’ll also be given and provided a thorough training on how you’re going to operate your business in an efficient manner.
With that, you’ll be able to acquire the needed information and guidance for you to achieve a fruitful result in your business coffee franchise.
• The Operation Would Be Started For You
The best part about having a franchise is someone there doing the start up for you. For a person that is new to running a coffee business, this can be extremely helpful.
• The Operation Would Be Started For You
The best part about having a franchise is someone there doing the start up for you. For a person that is new to running a coffee business, this can be extremely helpful.
The suppliers, venue, landlord, renovation all would be done for you. Saving you much hassle and worries and of course, all that is chosen are what the brand owner are using, so quality is assured.
• Your Staffs Are All Trained
Because of the company’s proven and tested training manuals, you’ll be able to train your staffs and crews to do the right thing.
You’ll be able to teach them the basic trainings that are needed to have a good business coffee franchise. Keep in mind that a well trained staffs or crews contribute to the success of your business.
These are the four points and benefits of business coffee franchise that franchisee can look forward to. Whether you choose to have a coffee shop business or coffee cart business (some franchise do have that), you’ll surely enjoy these benefits.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
Starting a coffee shop?: Free Cafe Setup cost Calculator
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
Sep 27, 24 03:09 AM
Nov 16, 23 09:00 AM
Oct 11, 23 03:45 AM
Do check out other cool boards such as the one all on how to make coffee and drip coffee.
Sustainability Practices in Food Service
3 Free Restaurant Marketing Ideas
Singapore Cafes Reviews -Can they be Trusted?
Location, location, location might be a myth!
Walmart and Walter -The Power of Social Media!
Importance of value pricing for Cafes In Singapore
Why Nescafe is still the Largest Roaster in the World?
Everyone likes Starbucks -here's why
Is your Cafe location an asset or a liability?
Location myopia: why good anchor tenant might not be good?
Measuring the Location attractiveness index.
Social Media Crisis Management for Cafes in Singapore
Key in code before check out: WCMFIRST10OFF
Free Coffee Workshop Singapore
Enjoy Free Coffee in Singapore!
Choosing: Office Coffee Machine
Free: Augmented Reality in Singapore
Learn more about ESPRO UltraLight in Singapore
The best filter Coffee Machine in Singapore
SkillsFuture Series: F&B Market outlook