And by being low cost, black and decker coffee maker did not sacrifice either quality or functions. We can bring out numerous examples on the preferred functions and features that comes with a black and decker, but due to "laziness", I would highlight using 3 of their coffee makers.
The first that all of us would be familiar with is space maker, while it is not features rich when compared with the more expensive Miele coffee maker, aesthetically it is good looking and most importantly it can saves you space!
With capacity to brew 2 cups, programmable timer and even have its own "sneak-a-cup" function, personally, I think this black and decker coffee maker is the most value for money in its entire stable of products!
The next well known coffee maker amongst the black and decker range is the black and decker smartbrew. For less than $30, you get a coffee maker that is able to brew 1 cups, no spill feature because of black and decker perfect pour carafe, what more can you ask for?
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For the low cost, its user friendly features is one reason why this model is so popular. Although it does not come with sophisticated function, features like the one piece cover allows no mess with easy access to both the water reservoir and brew basket.
As mentioned, I guess it is a marketing ploy on the part of black and decker to ensure that its products are all in a certain price range, so if you are a consumer and are looking a good coffee maker at an affordable budget, then black and decker might be worth checking out.
If you look at black and decker "Brew 'N GO", the coffee maker that bews into a thermal mug and shuts off automatically, you can note that black and decker coffee maker are designed with the end consumer in mind.
They know the hectic life of folks that need coffee, students or office workers, folks that rush out early in the morning, so the coffee is brew into a thermal mug for them to enjoy on the road.
Sure, low cost might be what attracts you to a black and decker coffee maker, but their features are all designed to suit your lifestyle, so it is difficult to say whether it is the cost or the "pro consumer" products that are black and decker greatest value add -what do you think?
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).
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