And by being low cost, black and decker coffee maker did not sacrifice either quality or functions. We can bring out numerous examples on the preferred functions and features that comes with a black and decker, but due to "laziness", I would highlight using 3 of their coffee makers.
The first that all of us would be familiar with is space maker, while it is not features rich when compared with the more expensive Miele coffee maker, aesthetically it is good looking and most importantly it can saves you space!
With capacity to brew 2 cups, programmable timer and even have its own "sneak-a-cup" function, personally, I think this black and decker coffee maker is the most value for money in its entire stable of products!
The next well known coffee maker amongst the black and decker range is the black and decker smartbrew. For less than $30, you get a coffee maker that is able to brew 1 cups, no spill feature because of black and decker perfect pour carafe, what more can you ask for?
Learn about the above methods and more in our free Coffee Workshop in Singapore
For the low cost, its user friendly features is one reason why this model is so popular. Although it does not come with sophisticated function, features like the one piece cover allows no mess with easy access to both the water reservoir and brew basket.
As mentioned, I guess it is a marketing ploy on the part of black and decker to ensure that its products are all in a certain price range, so if you are a consumer and are looking a good coffee maker at an affordable budget, then black and decker might be worth checking out.
If you look at black and decker "Brew 'N GO", the coffee maker that bews into a thermal mug and shuts off automatically, you can note that black and decker coffee maker are designed with the end consumer in mind.
They know the hectic life of folks that need coffee, students or office workers, folks that rush out early in the morning, so the coffee is brew into a thermal mug for them to enjoy on the road.
Sure, low cost might be what attracts you to a black and decker coffee maker, but their features are all designed to suit your lifestyle, so it is difficult to say whether it is the cost or the "pro consumer" products that are black and decker greatest value add -what do you think?
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
**Gain insights into Singapore Industry with a free F&B industry report valued at $495.
See you on 24 August 1630 hr. (Sign up below)
Free tickets code: adelaide0823
Starting a coffee shop?: Free Cafe Setup cost Calculator
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
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Choosing: Office Coffee Machine
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SkillsFuture Series: F&B Market outlook