Small and Medium Enterprise: marketing ideas | Workshop at iBosses institute

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Last Thursday, Mr Ebenezer Heng, Director of On Coffee Makers gave a talk to a small group of Small and Medium Enterprise.

The talk covered topics that many start ups and SME business are curious about: the marketing of their company. Amongst which, the talk gave way to lively discussion between those we were present, on the need in creating your business as a destination and selling your business as a story.

He was also joined by Dr Lek, who gave a talk on using Pokemon Go, a rising trend, to market your business. 

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Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

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F&B Articles 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media! 

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media? 

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