Free Restaurant Marketing using Augmented Reality

There are many interesting ways for restaurants to market themselves today, but not many of these methods can be considered to be free. Here is how you can get free restaurant marketing using Augmented Reality.

In the food industry, there are typically food suppliers who provide food supplies to restaurants, cafes, and hotels, but also have a significant presence in the supermarket channel reaching out to the in-home consumers. When encountering a food supplier with such a profile, there is always an opportunity to collaborate on some cross channel marketing with them. 


OCM Recommends

Latest event/Webinar

power of market research

Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University. 

**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

See you on 24 August 1630 hr. (Sign up below)

Free tickets code: adelaide0823


Starting a coffee shop?: Free Cafe Setup cost Calculator




The context is that if establishment uses a product from a company who also has a presence in the supermarket, then theoretically, a medium such as Augmented Reality, being employed as a user exploration tool, can help to drive some of the consumer traffic from the supermarkets over to your establishment. This essentially provides you with free restaurant marketing using Augmented Reality as a conduit. 

The entire premise of this concept surrounds the idea of consumer incentivization. After augmenting their packaging, your supplier would want to load it up with food and dining promotional vouchers that can be enjoyed at the various partner merchants that also use their product in their menu cycle. 

The effectiveness of such a promotion, would highly depend on the attractiveness of the promotion. For example, a 10% discount is hard to frame, and in today’s context, is hardly exciting enough for a consumer to visit an establishment to enjoy this 10%. The only consumers who would engage with this, are existing patrons of the establishment, who would arguably already have gone to the establishment anyway. In such a situation, you would just be eroding your top line. 


Here is how to get Free Coffee in Singapore

How to enjoy Free Coffee in Singapore: 

  • Click the Free Coffee vouchers here 
  • Simply open up the e-voucher in Messenger
  • Present the selected e-voucher at the outlet of your choice
  • Enjoy your free coffee!

On the extreme flip side, giving out a free item would be very attractive, and would likely gather many new consumers to visit the establishment just to try the item. It is ideal that the free item is something that is priced to promote and does not sit on the regular menu item. By doing so, you do not erode the brand value of your existing menu items, and gives you the opportunity to position in a new menu item you’d like to test out with your regular patrons.

By bringing in brand new consumers and by grooming depth of spending with your regular patrons, that would be a key marketing win for any establishment. Do take note however, that when trying out free restaurant marketing using Augmented Reality, it is always important for the front of house staff to be aligned on it as a negative experience by a new customer would ruin future chances of up-selling and repeat visits.

Drop us an enquiry to find out how to begin developing a restaurant marketing plan using Augmented Reality. 


Contact Us

Please note that all fields followed by an asterisk must be filled in.

Please enter the word that you see below.

  



About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).



Featured coffee brewing method: How to prepare V60 Coffee

Previously: Making Coffee with a Coffee Sock

Recent Articles

  1. Tim Hortons Singapore is a Canadian Coffee Chain?

    Nov 16, 23 09:00 AM

    canadian--coffee-chain
    Do you know that Tim Hortons Singapore is a Canadian Coffee Chain? Apparently only 46% knows that in our IG poll!

    Read More

  2. Coffee report on WMF Coffee Machine Brand in Singapore

    Oct 11, 23 03:45 AM

    coffee report wmf
    Coffee report on WMF Coffee Machine Brand in Singapore

    Read More

  3. What is the target market for Starbucks? 

    Oct 08, 23 11:04 PM

    What_is_the_target_market_of_starbucks.30621.png
    What is the target market for Starbucks - research by tertiary students in Singapore

    Read More

Featured: Office Coffee Machines

Follow Oncoffeemakers.com's board Office Coffee Machines | Singapore on Pinterest.

Do check out other cool boards such as the one all on how to make coffee and drip coffee.


Food and Beverage (F&B) Articles 

Sustainability Practices in Food Service 

3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media

Contact Us 


Free event


Promo

$10 Gift Voucher

Key in code before check out: WCMFIRST10OFF


Free Coffee Workshop Singapore


Enjoy Free Coffee in Singapore!


Sponsors

Choosing: Office Coffee Machine


Free: Augmented Reality in Singapore



The best filter Coffee Machine in Singapore 



SkillsFuture Series: F&B Market outlook

  • Venue: Temasek Polytechnic 
  • Date: 25 June 21
  • Time:9 to 6 pm 
  • Contact us for more details

Connect with us


Cafes Location 

Cafes -East of Singapore

Cafes -North of Singapore

Cafes -West of Singapore 

Cafes -Central Singapore

Cafes -City | Town Singapore