There are many interesting ways for restaurants to market themselves today, but not many of these methods can be considered to be free. Here is how you can get free restaurant marketing using Augmented Reality.
In the food industry, there are typically food suppliers who provide food supplies to restaurants, cafes, and hotels, but also have a significant presence in the supermarket channel reaching out to the in-home consumers. When encountering a food supplier with such a profile, there is always an opportunity to collaborate on some cross channel marketing with them.
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The context is that if establishment uses a product from a company who also has a presence in the supermarket, then theoretically, a medium such as Augmented Reality, being employed as a user exploration tool, can help to drive some of the consumer traffic from the supermarkets over to your establishment. This essentially provides you with free restaurant marketing using Augmented Reality as a conduit.
The entire premise of this concept surrounds the idea of consumer incentivization. After augmenting their packaging, your supplier would want to load it up with food and dining promotional vouchers that can be enjoyed at the various partner merchants that also use their product in their menu cycle.
The effectiveness of such a promotion, would highly depend on the attractiveness of the promotion. For example, a 10% discount is hard to frame, and in today’s context, is hardly exciting enough for a consumer to visit an establishment to enjoy this 10%. The only consumers who would engage with this, are existing patrons of the establishment, who would arguably already have gone to the establishment anyway. In such a situation, you would just be eroding your top line.
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On the extreme flip side, giving out a free item would be very attractive, and would likely gather many new consumers to visit the establishment just to try the item. It is ideal that the free item is something that is priced to promote and does not sit on the regular menu item. By doing so, you do not erode the brand value of your existing menu items, and gives you the opportunity to position in a new menu item you’d like to test out with your regular patrons.
By bringing in brand new consumers and by grooming depth of spending with your regular patrons, that would be a key marketing win for any establishment. Do take note however, that when trying out free restaurant marketing using Augmented Reality, it is always important for the front of house staff to be aligned on it as a negative experience by a new customer would ruin future chances of up-selling and repeat visits.
Drop us an enquiry to find out how to begin developing a restaurant marketing plan using Augmented Reality.
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).
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