Free Coffee at TCC (The Connoisseur Concerto) Singapore

There was an interesting restaurant marketing strategy that was recently employed, where there was free coffee at TCC Singapore being given out on National Coffee Day 2018. National Coffee Day, which is a ground up initiative, is meant to promote coffee culture in Singapore by working with various stakeholders to give out different types of free coffee at more than 30 outlets all over Singapore. 

There were outlets giving out hand brews and black coffee, while cold brews, and milk based drinks like latte, cappuccino, flat white, and macchiato also featured. By doing so, TCC Singapore enjoyed the patronage of many customers that were new-to-business. 

Coffee Feature of the Month

Learn: 4 Popular Office Coffee Machines

Find: Where to buy Coffee Beans in Singapore (or any where in the world)

Such a restaurant marketing strategy revolves around the mechanics of getting as many new customers to visit the outlets as possible. During this F&B campaign, by using an incentive such as free coffee, TCC Singapore managed to get more than 1,000 new customers to visit their outlets, and expose them to the various locations and offerings. 

Here is how to get Free Coffee in Singapore

How to enjoy Free Coffee in Singapore: 

  • Click the Free Coffee vouchers here 
  • Simply open up the e-voucher in Messenger
  • Present the selected e-voucher at the outlet of your choice
  • Enjoy your free coffee!

From a business perspective, each consumer that is new-to-business represents a new business lead from which the brand can turn into a repeat or regular customer. For this restaurant marketing strategy, the cost of acquisition per consumer is essentially the cost of one coffee, which amounts to less than 50 cents in the case of black coffee.

This is an extremely cost efficient way of carrying out market acquisition as in this format, the consumer actually samples the outlet’s product, as opposed to just seeing an advert online. 

For the F&B campaign, TCC did not submit all of their outlets for participation, but still had the largest representation among other brands like Mellower Coffee and Fart Tartz. TCC outlets that participated in this free coffee F&B campaign include Isetan Scotts, International Building, Bugis Atrium, Bugis Main, Clarke Quay, Marina Bay Sands, The Central, The Pier, Anchor Point, Great World City, Vivocity, Novena Square, and ION Orchard. Out of all the outlets, TCC’s Bugis and ION Orchard outlets performed the best, with a large portion of redemptions happening around these key areas. 

To reach out to people and share this F&B campaign, TCC utilised a digital marketing approach where the event organiser, as well as various partners for this campaign, ran social media advertisements to a targeted audience.

Additionally, the other digital marketing strategy employed in this F&B campaign was the use of a Messenger Chatbot, through which consumers could be reached via a direct messaging approach, leading to higher conversion rates. 

If you enjoyed this restaurant marketing strategy and wish to conceptualise and execute one for your own restaurant, click here to find out more about F&B consultancy services, video production, content production, and instagram marketing. 

Contact Us

Please note that all fields followed by an asterisk must be filled in.

Please enter the word that you see below.


About US | OCM Profile

OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes. 

For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners). 

To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).

Featured coffee brewing method: How to prepare V60 Coffee

Previously: Making Coffee with a Coffee Sock

Recent Articles

  1. Why Is Espresso Sour

    Oct 20, 21 03:43 AM

    Why Is Espresso Sour

    Read More

  2. How Many Calories in a Skinny Cappuccino

    Oct 19, 21 02:34 AM

    How Many Calories in a Skinny Cappuccino

    Read More

  3. Where To Buy Green Coffee Beans For Roasting

    Oct 18, 21 02:29 AM

    Where To Buy Green Coffee Beans For Roasting

    Read More

Featured: Office Coffee Machines

Follow's board Office Coffee Machines | Singapore on Pinterest.

Do check out other cool boards such as the one all on how to make coffee and drip coffee.

Coffee Workshops Schedule

Free Coffee Workshops (Multiple Dates available) on: 

How to make coffee without coffee maker?

How to buy the best coffee beans online?

30 most asked questions about coffee on Google

Food and Beverage (F&B) Articles 

Sustainability Practices in Food Service 

3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media

Contact Us 

Free event


$10 Gift Voucher

Key in code before check out: WCMFIRST10OFF

Free Coffee Workshop Singapore

Enjoy Free Coffee in Singapore!


Choosing: Office Coffee Machine

Free: Augmented Reality in Singapore

The best filter Coffee Machine in Singapore 

SkillsFuture Series: F&B Market outlook

  • Venue: Temasek Polytechnic 
  • Date: 25 June 21
  • Time:9 to 6 pm 
  • Contact us for more details

Connect with us

Cafes Location 

Cafes -East of Singapore

Cafes -North of Singapore

Cafes -West of Singapore 

Cafes -Central Singapore

Cafes -City | Town Singapore