Single serve coffee machine is not for you if...

No doubt, everyone is singing praises about the single serve coffee machine, but like all things, there are situation where this single cup coffee maker might not be appropriate or suitable.


This might not be the single serve coffee machine you are looking for, but many says this is better than Nespresso Machine


In another article, I did say that the power of the single serve coffee machine is also its major drawbacks, which is the ability to do one cup of beverage at a time. This is a known fact, and I would not dwell on it any further.

There is another group of folks which I did highlight that would not take up the single serve coffee maker because it does not add value to their brewing skill. This is the group that is most comfortable using francisfrancis type of espresso maker. They like to learn how to make the perfect espresso and does not like people to prepare good coffee for them.

single-serve-coffee-machine

But, all in, I discover that I actually missed out one group of folks that are in fact the largest group of coffee consumer -instant coffee drinker. The fact is, if there is some folks that do not mind drinking instant coffee and think that the taste is great, single serve coffee solution is not for them.

Here is what I think, there are two groups of people that would drink instant coffee. One group are those that are "forced" to drink it due to circumstances. They are unable to get good coffee easily and they do not like the hassle of brewing coffee, thus they opt for instant coffee.

Now, this is the group of consumers that would likely get the single cup coffee maker. And if you are one of them reading this article, looking for a good coffee maker, here is my recommendation:

But, for the group that can accept the taste of instant coffee and in fact find it tasty, then having any other coffee machine would not add value to them. The cost per serve for instant coffee is lower and the preparation is much simpler than any machine.

And to add to that, this is currently the largest group of coffee drinkers, if you go by the business size of coffee market. Nescafe is still the world largest roaster of coffee and it is not difficult to guess that their single sales contributor is the instant coffee.

So, if the single serve coffee machine companies can convert this group to use their machines -their sales would grow exponentially!

OCM Recommends

how to sell food online workshop

Free workshop - collaboration with Skills future Singapore and Temasek Polytechnic. With full access to free market reports

Learn more about this Selling Food Online workshop


Starting a coffee shop?: Free Cafe Setup cost Calculator





Featured coffee brewing method: How to prepare V60 Coffee

Previously: Making Coffee with a Coffee Sock

Recent Articles

  1. Why People Buy Coffee From Cafe?

    May 12, 23 12:11 AM

    why people buy coffee
    Learn more about the buying decisions on why people buy expensive coffee from cafe that does not save them time nor money.

    Read More

  2. How to choose a coffee machine?

    May 09, 23 01:55 AM

    how to choose a coffee machine
    How to choose a coffee machine based on a set of variables that shows the popularity of the brand rather than a person views is more accurate and better.

    Read More

  3. Who Goes to Coffee Shops and What Coffee Drinks Do They Buy?

    May 02, 23 04:43 AM

    who goes to coffee shops
    Learning who goes to coffee shops helps you find the right customers, the paying coffee drinkers who buy more cups of coffee, boosting your coffee sales.

    Read More

Featured: Office Coffee Machines

Follow Oncoffeemakers.com's board Office Coffee Machines | Singapore on Pinterest.

Do check out other cool boards such as the one all on how to make coffee and drip coffee.


Food and Beverage (F&B) Articles 

Sustainability Practices in Food Service 

3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media

Contact Us 


Free event


Promo

$10 Gift Voucher

Key in code before check out: WCMFIRST10OFF


Free Coffee Workshop Singapore


Enjoy Free Coffee in Singapore!


Sponsors

Choosing: Office Coffee Machine


Free: Augmented Reality in Singapore



The best filter Coffee Machine in Singapore 



SkillsFuture Series: F&B Market outlook

  • Venue: Temasek Polytechnic 
  • Date: 25 June 21
  • Time:9 to 6 pm 
  • Contact us for more details

Connect with us


Cafes Location 

Cafes -East of Singapore

Cafes -North of Singapore

Cafes -West of Singapore 

Cafes -Central Singapore

Cafes -City | Town Singapore