Food and beverage Training | F&B Marketing
If you are running a 1 for 1 promotion, are you really marketing your F&B outlet the correct way?
A lot of people are talking about F&B Marketing, nobody knows what it is exactly but everyone thinks that they are doing it. In this training, we show you how to use $1 to make $2 and we thought this is a pretty good definition on what Marketing should be.
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The training covers:
- The F&B Trend and competition
- The Marketing Equation
- The breakdown of Marketing components
- The building of a narrative
- Using your social media assets
- Using your current in store assets
- Leveraging on Offline to Online Marketing (O2O) Marketing
Contact for class schedule/more information. Do check out F&B revenue and product creation classes.
F&B Marketing Projects
Breakdown of Marketing Components | French Cake Chain
The Building of a Narrative | Local F&B Chain
Using Social Media Assets execution/showcase | QSR
Other F&B Training
F&B Training Product Creation - You will be able to find a wide array of angles on how to create value for your products.
F&B Revenue Generation - Learn about price framing, menu creation as well as the infusion of technology to widen your profit margin.
F&B Marketing - Location does not work so well these days. It is critical to position one’s brand story to maintain a healthy level of traffic and sales.
Learn more about our F&B training program
F&B Articles
Singapore Cafes Reviews -Can they be Trusted?
Location, location, location might be a myth!
Walmart and Walter -The Power of Social Media!
Importance of value pricing for Cafes In Singapore
Why Nescafe is still the Largest Roaster in the World?
Everyone likes Starbucks -here's why
Is your Cafe location an asset or a liability?
Location myopia: why good anchor tenant might not be good?
Measuring the Location attractiveness index.
Social Media Crisis Management for Cafes in Singapore
Why I stopped Selling Social Media?
Try using our location bot to find new coffee/food place!
F&B Articles
Singapore Cafes Reviews -Can they be Trusted?
Location, location, location might be a myth!
Walmart and Walter -The Power of Social Media!
Importance of value pricing for Cafes In Singapore
Why Nescafe is still the Largest Roaster in the World?
Everyone likes Starbucks -here's why
Is your Cafe location an asset or a liability?
Location myopia: why good anchor tenant might not be good?
Measuring the Location attractiveness index.
Social Media Crisis Management for Cafes in Singapore
Why I stopped Selling Social Media?
Singapore Cafes Guide ARWith Augmented Reality, you can "see" literally if the coffee machine can fit into your office or F&B outlet.
Posted by Ebenezer Heng on Monday, July 13, 2015
Sponsors
Learn more about ESPRO UltraLight in Singapore
WSQ: Building Positive Customer Relationships
- Venue: Temasek Polytechnic
- Date: 30, 31 Jul
- Time:9 to 4 pm
- Contact us for Details
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