Commercial coffee machines being a motivation for better workers' productivity is a pitch to get the machine into the office. And, to get a higher chance of success is to consider this 2 points, price or phew.
To get the management to endorse the idea of having coffee machines (an additional expense), requires strong selling on the welfare of employees to better motivation, increasing productivity. And achieving all these at not a really high cost.
The 2 factors price and phew are inversely related, as in if one goes up, the other would go down. We all know that the lower the cost of commercial coffee machines, the better the chances are in getting one for the office.
However, if it is so difficult to operate that employees are spending precious work hours using it, then getting a slightly more expensive model might get better cost savings in the long run...
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Now, let me show you how to get a "better" (to me at least) coffee into an office and yet have your managers thinking is a good deal.
Let use 2 commercial coffee machines for example. Nescafe Lioness H5 that uses freeze-dried granules is a machine that is free on loan and the granules are probably $0.10 per serve.
Then, you have Keurig B3000, which costs a few thousand dollars to purchase and 1 K-cup is approximately $0.40. Simple price comparison on these 2 coffee machines would lead one to choose Nescafe Lioness H5.
However, if you drill deeper into the operation of both machines, time savings on the Keurig would more than offset any savings you get with the Nescafe Lioness H5.
For Nescafe commercial coffee machines to be working properly, it requires daily cleaning. And its cannister for the coffee granules must be stirred and maintained, so as not to have a caking situation.
Then, its mixer bowl has to be flushed and cleaned on a daily basis for hygiene purpose. Keurig B3000? Nothing, everything is in the K-cup and cleaning is almost not required
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So, either you have a duty roaster and have an employee taking care of the Nescafe commercial coffee machine or employed a coffee lady for the job which in either case, racks up additional cost for the company.
If you were to present this to the management and then shows how easy it is to operate and how good the coffee is, the chances are already very high that you should get the machine.
Oh...at the time of this article, there is a 3 days free trial from Keurig and you can actually use that to better the chance of having a free coffee machine in your office -all the best!
Wanna get a keurig or some coffee makers for home consumption, follow this link to read more reviews and articles...
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
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Choosing: Office Coffee Machine
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