Monkey AR Game in Singapore: East Point Mall circulated 50 000 of augmented reality flyer in June 2019 for their “Game on” VR/AR event. Another Augmented Reality game by ePrism
Objective of the Flyer
The objective of the AR flyer is to introduce the technology and to acquaint the residents with the augmented reality platform.
The highest resistance to Augmented Reality is the downloading of a new apps, in this case ePrism. To mitigate this issue, the decision to to introduce the platform to more 50 000 of the residents staying near to the shopping mall to this technology through a game.
This augmented monkey game fully interact with the user, it will need them to move their mobile devices to “find” the monkey.
When they are in the mall doing the Augmented Reality Treasure Hunt, these are the actions that they will need to do as well. Moving their mobile devices to to scan for the treasure.
How does this works?
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