AR Game In Singapore | East Point Mall Flyer

Monkey AR Game in Singapore: East Point Mall circulated 50 000 of augmented reality flyer in June 2019 for their “Game on” VR/AR event. Another Augmented Reality game by ePrism 

Objective of the Flyer 

The objective of the AR flyer is to introduce the technology and to acquaint the residents with the augmented reality platform. 

  • Introduction 

The highest resistance to Augmented Reality is the downloading of a new apps, in this case ePrism. To mitigate this issue, the decision to to introduce the platform to more 50 000 of the residents staying near to the shopping mall to this technology through a game. 

  • Familiarisation 

This augmented monkey game fully interact with the user, it will need them to move their mobile devices to “find” the monkey. 

When they are in the mall doing the Augmented Reality Treasure Hunt, these are the actions that they will need to do as well. Moving their mobile devices to to scan for the treasure. 



How does this works? 

  1. First user need to download the AR apps: ePrism 
  2. Then they need to scan the image
  3. Once scan, the game will appear
  4. Objective of the game is to protect the banner tree from Monkey attack 
  5. Move the mobile device around the marker to “find” the monkey to shoot it down. 

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