Changing Tides: Time to go online for a destination

Last month, Mr Ebenezer Heng, Director of OnCoffeeMakers gave a talk at the Fuji Xerox tower addressing the needs for an online presence, and the change in consumption belt patterns.

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He gave an example of two Lor Mee stalls situated next to each other. This leaves consumers muddled over whichever one is the famous one; however, with a click on the internet, he was able to identify which is the famous Lor Mee. He explains that due to the online presence of the Lor Mee, the particular stall with a stronger online presence is able to draw more customers.

Another point that he brought up was that the consumption belt has changed, and mall are no longer a place for people to go enjoyment. But rather, it is a place for people to do their routine shopping. Thus, consumers are more likely to breeze pass places, unless it is a destination for them.