Why automatic coffee maker still has a place in the kitchen?

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Automatic coffee maker is different from automatic espresso machines, for those that are looking for the latter, my espresso maker page would have the relevant information.

In a nutshell, automatic coffee maker refers to drip filter coffee maker, then again, aren't all drip filter automatic? Yes, they are but I guess it is just like saying single serve coffee maker, most people would know that single serve coffee refers to the machine, why still add in the word -maker.

Anyway, we are not here to argue about the use of language (in fact, throughout my site, you would have noticed that my grammar sucks!), this page would explore why are automatic coffee maker still surviving despite the competition from the espresso machines and the single serve coffee.

It is not as simple to use as a single serve coffee maker, and it doesn't make coffee that are as intense (espresso) or mellow (latte) as the espresso machines, so why are people still buying these drip filter coffee maker?

Personally, I believe, much of it has to do with the nostalgia feeling. Most of us, especially those living in US, grows up smelling the aroma from bunn or mr coffee coffee makers. Daddy would be sipping the coffee while reading his papers, while mummy would be spreading the toast.

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And it is this familiar scene that is so etched in our mind that we look forward to the dripping motion and the aroma from a filter drip coffee maker. Does it sounds right? There is something very settling and familiar about the trickling of hot water through the coffee grounds and the strong aroma of coffee that result from it, isn't that so?

Sure, those are mental images. Some of you probably purchase the automatic coffee maker because of the "feeling". Then, there would be another group of us that purchase it because of the cost. Among all the genre of coffee makers around, drip filter coffee maker remains one of the most affordable coffee maker. For less than $50, one would be able to get a braun aromaster coffeemaker.

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Designed to be small and compact that is ideal for traveling, it offers basic features that would brew you a decent cup of coffee. At this price range, not many decent coffee makers can match the pricing.

Even if you are willing to pay, automatic coffee maker seldom go pass the $100 mark. At $100, you are looking at designer coffeemaker from brand such as oster.

Comes with a large cabinet, and the carafe is designed like a well-balanced tea pot with a comfortable grip handle. Sealing lip is also specially designed to keep he aroma of coffee in. 

Of course, at this price range, the oster coffee maker would comes with a control panel that allows one to do 24 hour programmable coffee brewing and the usual trappings of high end drip filter coffee maker, like clock and timer, "stop and serve", and even gold plated metal basket.

Whether you are buying it because of nostalgia or budget, automatic coffee maker occupies a place in the coffee maker market, in fact, a very strong hold...

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Featured coffee brewing method: How to prepare V60 Coffee

Previously: Making Coffee with a Coffee Sock

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