Waterway Point: Same same, but Different 

Previously, we talked about VivoCity, a mall at Habourfront, who is one of the top five Malls in Singapore. 

They have high traffic flow, a great variety of stores ranging from F&B to retail. 

Similar to VivoCity, we have Punggol Waterway Point, note the following food and beverage outlets that they have in common: London Duck, Starbucks, Macdonalds, and many more. Starbucks and macdonalds are considered to be chain outlets, so the surprise isn't really there. 

Try using our location bot to find new coffee/food place! 



However, London duck only has a few outlets in Singapore, and both malls have it. Another surprising observation, is the high traffic volume the restaurant has, at both locations; at mid-peak hours. Peak hours for Malls are usually lunch break for office goers, from 1230-1330, however; London duck at both locations has a high traffic volume even at 1130, for a restaurant with a pricy tag. Also, the differences in demographics between Vivocity, who caters to tourist, and office goers, and Punggol Waterway Point, a mall nestled within the Punggol Heartlands for officer goers and families; left us bewildered over why both malls are able to attract crowds to this particular high end restaurant. 

Similarly, in Vivocity, we had Toss & Turn salads that caters to office goers, Punggol Waterway Point has a Cedele, which offers similar food items; and is a part of Toss & Turn. Interestingly, Toss & Turn attracted a crowd during the lunch hours, while Cedele at was rather empty. 

Both malls have high traffic volumes, but what do you think really draws the crowds there? 


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