Vivocity: location, price, and variety

VivoCity, a pit stop for most tourist; and a beloved mall for locals. It has a huge range of shops, even brands you hardly see. It is one of the top five Malls of Singapore and enjoys a relatively good flow of traffic. 

Today, we went down to Vivocity during their non-peak hours to their peak hears, to take a look at the difference in traffic flow for their FnB outlets. 

OCM Recommends

(Promo Code for 75% off: GET75OFF). With full access to free market reports. 

Learn more about the Coffee Shop Location Analysis event. 

Starting a coffee shop?: Free Cafe Setup cost Calculator

F&B Video Lectures

Free F&B Marketing

As we observe the crowd was relatively strong even in the late morning, with pockets of customers in almost every stores, only a few had absolute zero customers. 

Another thing to note, is the constant stream of customers for giant, fast food chains; such as Macdonalds, Starbucks, and the other common brands that offers affordable price tags for a simple lunch. 

Whilst Toss & Turn salads, that serves higher end salads and sandwiches; only attracted more customers during the lunch hour, when the store received a higher traffic flow; as compared to their non-peak hour with only one or two customers.  

Could it be the shops they have to offer, the location or the pricing of the menus that attracts such high traffic flow to their mall? 

Featured coffee brewing method: How to prepare V60 Coffee? 

Previously: Making Coffee with a Coffee Sock. 

Recent Articles

• 
• 
• 
• 
• 

1. Knowing your Coffee Shop Buyer Persona makes you money!

   Feb 02, 23 04:30 AM

   
   Knowing your coffee shop buyer persona can make you more revenue and value add to your coffee shop location analysis - a critical task for all cafe owners! 

   Read More

2. Free cafe setup cost calculator - find out how much to start a cafe

   Jan 28, 23 02:30 AM

   
   Free cafe setup cost calculator: Cafe setup cost calculator on the startup, operating cost and margin of cafe business.

   Read More

3. Understanding Coffee Shop Licenses and Permits

   Jan 25, 23 07:24 PM

   
   Understand the importance of coffee shop licenses & permits in Singapore, including zoning, food hygiene regulations, costs and the process to obtain them.

   Read More

Featured: Office Coffee Machines

Do check out other cool boards such as the one all on how to make coffee and drip coffee.

Food and Beverage (F&B) Articles 

Sustainability Practices in Food Service 

3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media! 

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media? 

Contact Us 

ShareFacebookTwitterPinterestTumblrRedditWhatsApp