Vivocity: location, price, and variety

VivoCity, a pit stop for most tourist; and a beloved mall for locals. It has a huge range of shops, even brands you hardly see. It is one of the top five Malls of Singapore and enjoys a relatively good flow of traffic.

Today, we went down to Vivocity during their non-peak hours to their peak hears, to take a look at the difference in traffic flow for their FnB outlets.

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As we observe the crowd was relatively strong even in the late morning, with pockets of customers in almost every stores, only a few had absolute zero customers.

Another thing to note, is the constant stream of customers for giant, fast food chains; such as Macdonalds, Starbucks, and the other common brands that offers affordable price tags for a simple lunch.

Whilst Toss & Turn salads, that serves higher end salads and sandwiches; only attracted more customers during the lunch hour, when the store received a higher traffic flow; as compared to their non-peak hour with only one or two customers.