Malls: Helps decide the where the crowd goes

Din TaiFung and Toastbox, are both from the same local company: Breadtalk. However, the price range of these two places varies from lower to mid range. Would consumers, prefer a lower range cafe (Toastbox), or a mid range restaurant (Din Tai Fung); and what drives them to pick whichever one?

Find: Free Coffee near you (Free Coffee in Cafe/F&B)

Find: Free Office Coffee Machine (+ enjoy $1200 vouchers)



Walking pass Din Tai Fung, and Toastbox at Marina Bay Sands during the dinnertime peak hours, crowds can be seen outside both restaurant and cafe. Surprisingly, the crowds outside Din Tai Fung is significantly more than the one outside Toastbox. As we know, toastbox offers food that are of a lower pricing than that of Din Tai Fung; so the big question would be why would people pay more for a local brand food, that can be found commonly in Heartland Malls? 


Could the location, and setting of the place play a part to how much people are willing to spend on food?

Comparatively, the Toastbox and Din Tai Fung at Tampines One and Tampines Mall, respectively; are in the Heartland Malls. The toastbox branch garners a bigger crowd than Din Tai Fung at Tampines Mall.

Could it be that consumers, who shop at Marina Bay Sands, a higher end mall; would be more willing to pay for more at Din Tai Fung? While heartland consumers, are more likely to frequent a lower priced food?


F&B Articles 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media


Contact Us 


Free Stuff

Free Coffee Workshop Singapore


Enjoy Free Coffee in Singapore!


Sponsors

Choosing: Office Coffee Machine


Free: Augmented Reality in Singapore



The best filter Coffee Machine in Singapore 



SkillsFuture Series: Using Chatbots for Customer engagement

  • Venue: ITE East College  
  • Date: 30 Oct 19
  • Time:9 to 5 pm 
  • Contact us for more details

Connect with us


Cafes Location 

Cafes -East of Singapore

Cafes -North of Singapore

Cafes -West of Singapore 

Cafes -Central Singapore

Cafes -City | Town Singapore