Down sizing of Toblerone, leads to social media outrage! 

Outrage. Horror. Fury.

These are some of the words that resonates with die-hard fans of the chocolate, Toblerone. As the chocolate company looks to resizing their world famous chocolate to cut down on their ingredients, due to the rising prices of ingredients. 

OCM Recommends

Latest event/Webinar

Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University. 

**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

See you on 24 August 1630 hr. (Sign up below)

Free tickets code: adelaide0823

Starting a coffee shop?: Free Cafe Setup cost Calculator

F&B Video Lectures

Free F&B Marketing

Hence, the big gap between each part of their chocolate. 

This allows them to keep the length and packaging of their chocolate. However, this has brought down the weight of the chocolate bar, from 170g to 150g, resulting in a 10% loss in chocolate. 

This change in the chocolate bar shape, and the additional gap has brought on a backlash of social media outrage over the change in shape of their beloved chocolate bars. 

For more information: http://money.cnn.com/2016/11/08/news/toblerone-chocolate-shape-change/index.html 

Featured coffee brewing method: How to prepare V60 Coffee? 

Previously: Making Coffee with a Coffee Sock. 

Recent Articles

• 
• 
• 
• 
• 

1. How to Do Menu Engineering: Complete Guide to Restaurant Profitability

   Sep 27, 24 03:09 AM

   
   Learn how to do menu engineering to boost your restaurant’s profitability. Discover strategies for menu design, pricing, and maximizing profitability.

   Read More

2. Tim Hortons Singapore is a Canadian Coffee Chain?

   Nov 16, 23 09:00 AM

   
   Do you know that Tim Hortons Singapore is a Canadian Coffee Chain? Apparently only 46% knows that in our IG poll!

   Read More

3. Coffee report on WMF Coffee Machine Brand in Singapore

   Oct 11, 23 03:45 AM

   
   Coffee report on WMF Coffee Machine Brand in Singapore

   Read More

Featured: Office Coffee Machines

Do check out other cool boards such as the one all on how to make coffee and drip coffee.

Food and Beverage (F&B) Articles 

Sustainability Practices in Food Service 

3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media! 

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media? 

Contact Us 

ShareFacebookTwitterPinterestTumblrRedditWhatsApp