Down sizing of Toblerone, leads to social media outrage! 

Outrage. Horror. Fury.

These are some of the words that resonates with die-hard fans of the chocolate, Toblerone. As the chocolate company looks to resizing their world famous chocolate to cut down on their ingredients, due to the rising prices of ingredients. 

OCM Recommends

(Promo Code for 75% off: GET75OFF). With full access to free market reports. 

Learn more about the Coffee Shop Location Analysis event. 

Starting a coffee shop?: Free Cafe Setup cost Calculator

F&B Video Lectures

Free F&B Marketing

Hence, the big gap between each part of their chocolate. 

This allows them to keep the length and packaging of their chocolate. However, this has brought down the weight of the chocolate bar, from 170g to 150g, resulting in a 10% loss in chocolate. 

This change in the chocolate bar shape, and the additional gap has brought on a backlash of social media outrage over the change in shape of their beloved chocolate bars. 

For more information: http://money.cnn.com/2016/11/08/news/toblerone-chocolate-shape-change/index.html 

Featured coffee brewing method: How to prepare V60 Coffee? 

Previously: Making Coffee with a Coffee Sock. 

Recent Articles

• 
• 
• 
• 
• 

1. Understanding Coffee Shop Licenses and Permits

   Feb 02, 23 08:27 PM

   
   Understand the importance of coffee shop licenses & permits in Singapore, including zoning, food hygiene regulations, costs and the process to obtain them.

   Read More

2. Knowing your Coffee Shop Buyer Persona makes you money!

   Feb 02, 23 04:30 AM

   
   Knowing your coffee shop buyer persona can make you more revenue and value add to your coffee shop location analysis - a critical task for all cafe owners! 

   Read More

3. Free cafe setup cost calculator - find out how much to start a cafe

   Jan 28, 23 02:30 AM

   
   Free cafe setup cost calculator: Cafe setup cost calculator on the startup, operating cost and margin of cafe business.

   Read More

Featured: Office Coffee Machines

Do check out other cool boards such as the one all on how to make coffee and drip coffee.

Food and Beverage (F&B) Articles 

Sustainability Practices in Food Service 

3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media! 

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media? 

Contact Us 

ShareFacebookTwitterPinterestTumblrRedditWhatsApp