Down sizing of Toblerone, leads to social media outrage!

Outrage. Horror. Fury.

These are some of the words that resonates with die-hard fans of the chocolate, Toblerone. As the chocolate company looks to resizing their world famous chocolate to cut down on their ingredients, due to the rising prices of ingredients.

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Hence, the big gap between each part of their chocolate.

This allows them to keep the length and packaging of their chocolate. However, this has brought down the weight of the chocolate bar, from 170g to 150g, resulting in a 10% loss in chocolate.

This change in the chocolate bar shape, and the additional gap has brought on a backlash of social media outrage over the change in shape of their beloved chocolate bars.

For more information: http://money.cnn.com/2016/11/08/news/toblerone-chocolate-shape-change/index.html

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Posted by Ebenezer Heng on Monday, July 13, 2015