Down sizing of Toblerone, leads to social media outrage! 

Outrage. Horror. Fury.

These are some of the words that resonates with die-hard fans of the chocolate, Toblerone. As the chocolate company looks to resizing their world famous chocolate to cut down on their ingredients, due to the rising prices of ingredients. 

Enjoy: Free Coffee near you (Free Coffee in Cafe/F&B)

Enjoy: Free Office Coffee Machine (+ enjoy $1200 vouchers)

Popular: Augmented Reality Class | SkillsFuture | Temasek Polytechnic 

---

---

Hence, the big gap between each part of their chocolate. 

This allows them to keep the length and packaging of their chocolate. However, this has brought down the weight of the chocolate bar, from 170g to 150g, resulting in a 10% loss in chocolate. 

This change in the chocolate bar shape, and the additional gap has brought on a backlash of social media outrage over the change in shape of their beloved chocolate bars. 

For more information: http://money.cnn.com/2016/11/08/news/toblerone-chocolate-shape-change/index.html 

---

Other Food and Beverage Articles 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media! 

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media? 

---

Contact Us