Customer Insights (F&B) - How to create a high margin food item that sells!

Businesses, reduce to the simplest element is about customer. This is even more so in the food and beverage industry.

Throughout the many workshops and talks, OCM have consistently focus on its theme. In this particular workshop, OCM is bringing together a team of experts to not only help you identify the issues (to sluggish sales) and to equip you to tune up your products for better sales and profit margin. 

The main facilitator will be Ebenezer Heng, bringing to the workshop his wealth of experience working with different sectors of restaurants and cafes, marrying them with academic theories and executing them on various technological platforms. In this workshop, you will also be learning from experienced F&D chefs from Nestle Professional** as their evaluate and share their insights on the variables of a successful food item.

**Nestle is the largest food company in the world, with in-depth knowledge on food trends and food innovation. 

In this workshop, you will learn about: 

  • Sentiment Study - how what people are talking about on their social media have an impact on your sales
  • Price Framing - how you can immediately increase your sales and margin through it 
  • Client Intimacy - how to convert your customers to become your Fans (regulars) 

Workshop Program:  

  • Learning more about your customers through Sentiment Study: 
  • Case study 1: Top 50 malls report and how it impacts you 
  • Case Study 2: F&B 12 months study and how it impacts you 
  • Using the Morphological matrix to identify key customer/competitor insights 
  • An in-depth discussion on price framing and food costing. 
  • Case study 3: post-mortem, items by items look at an F&B menu 
  • (Blended learning segment, powered by ePrism AR apps) 
  • 3 different settings/variables to better your margin and sales volume
  • Case study 4: how a brand triple their pricing and yet people still queue up for it 
  • Discussion/workshop: Cost, profitability, saleability of items 
  • Tap into experienced R&D chefs from Nestle Professionals to create your own high margin food items. 

Other takeaways: 

Marketing (worth $100) | Listing of e-vouchers on ePrism AR apps: 

  • 1 X listing of e-vouchers on these three trails 
  • Sentosa Augmented Reality Walking trail 
  • Kampong Glam Augmented Reality Heritage Trail 
  • Asia Civilisation Museum Discovery Trail 

Menu Consultation (Worth $250) 

  • 1 X 3 hours session with Nestle Professional R&D chefs 

**This month special: We are opening out limited slots (complimentary tickets) for Chinese restaurant owners. Contact us for this free entry. 

Contact Us

Please note that all fields followed by an asterisk must be filled in.

Please enter the word that you see below.


OCM Recommends

how to sell food online workshop

Free workshop - collaboration with Skills future Singapore and Temasek Polytechnic. With full access to free market reports

Learn more about this Selling Food Online workshop

Starting a coffee shop?: Free Cafe Setup cost Calculator

Featured coffee brewing method: How to prepare V60 Coffee

Previously: Making Coffee with a Coffee Sock

Recent Articles

  1. Why People Buy Coffee From Cafe?

    May 12, 23 12:11 AM

    why people buy coffee
    Learn more about the buying decisions on why people buy expensive coffee from cafe that does not save them time nor money.

    Read More

  2. How to choose a coffee machine?

    May 09, 23 01:55 AM

    how to choose a coffee machine
    How to choose a coffee machine based on a set of variables that shows the popularity of the brand rather than a person views is more accurate and better.

    Read More

  3. Who Goes to Coffee Shops and What Coffee Drinks Do They Buy?

    May 02, 23 04:43 AM

    who goes to coffee shops
    Learning who goes to coffee shops helps you find the right customers, the paying coffee drinkers who buy more cups of coffee, boosting your coffee sales.

    Read More

Featured: Office Coffee Machines

Follow's board Office Coffee Machines | Singapore on Pinterest.

Do check out other cool boards such as the one all on how to make coffee and drip coffee.

Food and Beverage (F&B) Articles 

Sustainability Practices in Food Service 

3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media

Contact Us 

Free event


$10 Gift Voucher

Key in code before check out: WCMFIRST10OFF

Free Coffee Workshop Singapore

Enjoy Free Coffee in Singapore!


Choosing: Office Coffee Machine

Free: Augmented Reality in Singapore

The best filter Coffee Machine in Singapore 

SkillsFuture Series: F&B Market outlook

  • Venue: Temasek Polytechnic 
  • Date: 25 June 21
  • Time:9 to 6 pm 
  • Contact us for more details

Connect with us

Cafes Location 

Cafes -East of Singapore

Cafes -North of Singapore

Cafes -West of Singapore 

Cafes -Central Singapore

Cafes -City | Town Singapore