Another new instant coffee launch -Percol Italiano Instant coffee

by Chee Leng
(Singapore)

Have you heard of the company Food Brands Group? Nope? Anyway, they are pretty big in Europe and has been selling a lot of coffee.

But, they sold mostly instant coffee, and have even managed a 70% uplift for one of their SKUs, Percol Fairtrade instant coffee.

Folks, 70% uplift is no joke for anyone that has any sales experience, especially in the FMCG sector where competition is cut throat.

So, this Food Brands clearly has a winner and is banking on it, thus they released the Percol fairtrade Italiano Instant coffee.

This is a 100% arbaica beans, freeze dried, dark roast and carries a strength 5 (the highest strength amongst all its range). It comes in a 100g format.

Why am I writing all these?

Folks that have followed this column would know that I have been very partial towards instant coffee (having sold it myself not too long ago) and of course this is another testimonty of what consumers really like.

Give them something easy to prepare that taste like good coffee and they would grab it!

Previously, we have stories on Nestle, starbucks and now we have this Food Brands with 70% uplift!

We have an article on best instant coffee if you feel like reading more about it....

Would probably compile all my instant coffee news together for all to track the growth of instant coffee market, it is getting bigger...