Starbucks via instant coffee is launching in Japan

by chee leng

Starbucks via instant coffee is launching in Japan

Starbucks via instant coffee is launching in Japan

Within this month, you would be able to purchase starbucks instant coffee via via Japan Starbucks. This seems to be a good move, allowing the Japanese consumers to enjoy starbucks coffee at half the price in the comfort of their home.

But, if you think about it, it is really a wise move? Instant coffee have traditionally being the territory of very big and international company such as Nestle with their Nescafe.

By moving into this territory and in a bid to wrestle some market share, resources have to be invested. The question is the resources that Starbucks is going to invest in, it is worth the while?

Would they not be better off spending this money on their own capability like outlets and gourmet coffee?

I do not have the answer, and I am of course looking forward to trying this coffee and how being totally 100% arabica would make a difference on the coffee.

Hope they come to Singapore soon, or maybe SIngapore Starbucks can ship some instant coffee over...

Click here to post comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Coffee and coffee makers news.

Contact Us 


Enjoy Free Coffee in Singapore!

Office Espresso Machine Rental 

Enjoy Augmented Reality in Singapore

The best filter Coffee Machine in Singapore 

SkillsFuture Series: Using Chatbots for Customer engagement

  • Venue: ITE East College  
  • Date: 30 Sep 19
  • Time:9 to 5 pm 
  • Contact us for Complimentary Tickets

Connect with us

Cafes Location 

Cafes -East of Singapore

Cafes -North of Singapore

Cafes -West of Singapore 

Cafes -Central Singapore

Cafes -City | Town Singapore