Sare Lee is strengthening its coffee position -good news

by Chee Leng
(Singapore)

Sara Lee Senseo

Sara Lee Senseo

For 2009, Sara Lee has not been making much foray in the coffee market. Its senseo other than introducing new blend has generally been quiet.


Then the big news -Sara Lee is taking a bold step to focus on coffee and food business, selling away its household business.

This is not an easy decision, with brands like Kiwi and Ambi Pur being sold away. The price at the time of writing is $1.88 billion and the potential buyer is Unilever.

With that being done, Sara lee would definitely be focusing on one of its hottest coffee SKU -Senseo range. I believe that there should be a revamp of the machine and new territory that this machine is planning to go into.

Maybe, Sara Lee would launch more fun and interesting products such as the Cafe switch which was quite a big hit in Europe.

Regardless, from what I see, the coffee market is going to see some serious action from this dormant giant...

Click here to post comments

Join in and write your own page! It's easy to do. How? Simply click here to return to Coffee and coffee makers news.


Contact Us 


Sponsors

Enjoy Free Coffee in Singapore!


Choosing: Office Coffee Machine


Free: Augmented Reality in Singapore



The best filter Coffee Machine in Singapore 



SkillsFuture Series: Using Chatbots for Customer engagement

  • Venue: ITE East College  
  • Date: 30 Oct 19
  • Time:9 to 5 pm 
  • Contact us for more details

Connect with us


Cafes Location 

Cafes -East of Singapore

Cafes -North of Singapore

Cafes -West of Singapore 

Cafes -Central Singapore

Cafes -City | Town Singapore