Macdonald's sells more coffee than Starbucks!!
by Chee Leng
Okay, starbucks supporters nothing to worry about, this is only in UK.
According to a research company NPD, MacDonald have sold more coffee, than Costa, Starbucks and even Tesco (this is a feat considering that tesco have hundreds of in store outlets selling coffee!).
McDonald sold 84 million cups for the last 12 months making it the biggest coffee seller in UK. Costa is second, Tesco is third, Caffee Nero is third and Starbucks is a fifth.
Come to think of it, you would expect Starbucks to sell more coffee than that right? After all, it has been in UK for more than a decade...maybe that is the reason why it is going into other segments.
Now, MacDonald is really something, it just started selling freshly ground coffee in 2007 and in less than 3 years, it not only challenges the incumbent coffee sellers, but over-taking them.
If you look at it from a marketing perspective, this is what the two Ps can assist in your marketing plan -pricing and places.
MacDonald has a huge distribution, so when it harness on its network, its exposure is amazing. Then, I believe MacDonald got the right price.
Sure, it might just be a few cents lesser than Starbucks, but if the taste is right and you get to save some money -why not?
I do not have the data for other places, but based on observation of local MacDonald outlets, the take up for its coffee is pretty strong too.
No wonder they say the market place is every dynamic and change is the only thing that is constant. Who would have thought that MacDonald would be selling coffee and selling it so well.
Then again, you wouldn't have thought that a high street cafe chain Starbucks would be selling Instant Coffee Via
A lot of analysts feedback that MacDonald is on the decline, being in the situation of not having a smash hit product for more than a decade (think its last hit product was probably in the eighties or early nineties), but with the success of its coffee -it has proven many critics wrong...