Coca Cola adding songs and lyrics to their bottles and cans -why?

by chee leng
(singpore)

With annual per capita soda consumption falling for 11th straight years, and 2015 was the 30 years lowest in terms of consumption. Coca Cola decided to launch a campaign featuring songs and lyrics.

This announcement seems to suggest that Coca Cola is doing something really innovative, but personally I wonder how this will help Coca Cola improves their consumption.

Anyway, beginning April 18, drinkers of Coca-Cola, Diet Coke, Coke Zero and Coca-Cola Life will see lyrics from the following tracks plastered all over their beverages:

“The Way You Love Me”

“You Belong With Me”

“All I Do is Win”

“We Are The Champions”

“Lean On Me”

“It’s Getting Hot in Herre”

“We Never Go Out Of Style”

“I’m Your Biggest Fan”

“I’m Proud To Be An American”

“Sweet Land Of Liberty”

Do you think this will help in their beverage consumption?