C.I. Virmax Colombia S.a. of Colombia is in coffee history
by ebe
(singapore)
C.I. Virmax Colombia S.a. of Colombia is going to be part of coffee history because they have won the SCAA awards for the "coffee of the year" in 2009.
Like it or not, this is a big deal if you are in the coffee business and this achievement would definitely have a place as people complied the history of coffee.
The benfits of course is more than just being written in the coffee history book, by being the "coffee of the year", this would definitely bring about an increase in sales.
sales meant more cash inflow, an element that is very sought after in today' s competitive coffee market environment.
And this title is not easy to get. Speciality Coffee Association of America (SCAA) is the world's largest coffee trade association and it is definitely something to be awarded by them.
This title is given to the finest coffee and it has beaten more than 100 international coffee producers and is being chosen after a collective decision by a panel of 30 experienced judges.
This place in coffee history is determined by the fragrance, the aroma, the taste, the flavor, the aftertaste and the body. Not easy to do everything well and better than everyone else!
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