If you run a F&B or coffee shop business in Singapore, you need to read this.
After helping many coffee shop business for years with advice and planning, we decided to start OCM consultation just for business owners. Before anything, are you aware of these should asked questions? Critical to know for F&B/coffee shop owners Many coffee shop business owners, be it the traditional kopitiams or the high end cafes and even restaurants still believe in one thing -location! Of course, good location does mean a better chance at succeeding at business but it is not certain and the cost of getting a prime location is high. What we think you want is Traffic! Traffic that would read about you, trust you and then walk in to your cafe or kopitiam in any parts of Singapore and buy your products.
What we can do for you
We help you find people that would be interested in your products, engage them, bring them to your shop and get them to tell more of their friends. In this way, your kopitiam can be in the furthest end of Changi or even Punggol and you can still be ensure of people coming to you. You only need to do what you do best -make good coffee and good food. Having some ideas? Tell us about your coffee shop business and see how we can value add. You can: 1.Contact us for a discussion on how we can help your coffee business, click here. 2.Or, you can also check out our fuss free marketing package. 3. Check out our full package services or take up some of the services that are applicable. For those that want to DIY, there are free resources are below as well
OCM other services and free resources
Demand/Competition Research Have you done your research? Do you know 1. How many people are looking for your products 2. How many competitors are there 3. What are the things (terms) people are looking for?
We help companies by researching the coffee shop industry in Singapore to come out with the above and that can be used in your coffee shop names as well. **Read more about demand and competition package.
PlanningNo, your coffee shop layout or how to open a coffee shop is not how we would value add. we are the marketing element in your coffee shop business plan, one that is the profit center that generates an income for you. After the research, we would craft a customized marketing plan for your company. **Read more about the planning package.
StrategiesFrom the plan and objectives, we would come out with the strategies on how to better market your coffee business. And while there would be some promotional cost, it is much lower than what you would spend on your coffee shop design, coffee shop equipment and in fact it is lower cost than most coffee shop furniture. **Read more about the strategies package.
Evaluation MetricsStarting a coffee shop business used to be just in the best location, getting as much walk in as possible. You do not know if they would come back, you do not know why there is so many people today, or why yesterday have lesser people. To help you, we provide analytic on all these and more. **Read more about the evaluation metrics.
MarketingFrom generating coffee shop ideas that is marketable to gaining buzz that only coffee shop franchise would have, we do all these marketing at a very minimal cost. **Read more about the marketing package.
PromotionMost of you are familiar with promotions to get the traffic coming in that are on your coffee shop menu or POS paste on your coffee shop interior. But what about mechanic that can get them back when you are not doing any promotions? **Read more about face book promotion package.
Leads GenerationThis is probably something new to operators that runs kopitiams and cafes in Singapore -having an online coffee shop. Doing it through your site or some social media properties, we help you get people to come to your shop even though they might not seen your shop before! **Read more about coffee shop leads generation package. **Read more about coffee business leads generation package.
Coffee Shop GuideYou own a kopitiam, run a cafe or own some form of F&B retail business in Singapore -are there people out there that knows about you? Check out this coffee shop guide to see if there are people raving about you...
Free ResourcesLearn how to start a coffee shop with this free coffee shop business plan
How to Survive in Singapore Coffee Shop Industry?
How to market any coffee shop names in Singapore without spending a cent!
Please open a coffee shop with this mentality...
New! CommentsHave your say about what you just read! Leave me a comment in the box below.
|