What is the target market of Starbucks?
In this research by a group of Singapore tertiary institution students, you gain insights into a particular target market profile of Starbucks: the young adults.
They are the group of students that are doing the observation of Starbucks and while they might or might not be the target market for Starbucks, if you are an F&B operator, you can get a detailed customer insight into this particular segment.
There are two observation videos:
Within these two videos, we will bring up a discussion on audience persona, customer journey map, Jobs To Be Done (JTBD) etc.
An assumption that you will take is that the audience persona (young adult) for this particular segment is similar in almost all the countries, so it does not matter who is the target market of Starbucks Philippines, Malaysia or Singapore.
What is the target market for Starbucks? According to research by this group of tertiary students in Singapore:
It is mainly youth and young adults age: 16 to 22 years old (frequent extreme users).
The “Job to be done” includes:
Learn more about the world’s largest coffee chain’s target market according to this audience persona. In this session, there would be two layers into Starbucks target market:
- the search and insights by the students
- the reflections on the students themselves
Giving you some insights into this particular audience persona (16 to 22 years old).
Ebenezer Heng, a lecturer in a Singapore Tertiary institution, will be giving out commentary on the students’ research as well.
Check out our articles similar to "What is the target market for Starbucks?" type of questions. Listed below are some other coffee related questions:
For more, please enjoy the free use of market explorer tool to better understand your desired market or enter your competitor URL to learn more about your F&B competitors.
Questions about coffee? Have it answered by the professionals. Examples of some questions:
What are the considerations for an office coffee station?
What are the essential V60 Coffee Brewing tools?
Non coffee (but important to coffee) question: What is whole milk?
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
May 12, 23 12:11 AM
May 09, 23 01:55 AM
May 02, 23 04:43 AM
Do check out other cool boards such as the one all on how to make coffee and drip coffee.
Sustainability Practices in Food Service
3 Free Restaurant Marketing Ideas
Singapore Cafes Reviews -Can they be Trusted?
Location, location, location might be a myth!
Walmart and Walter -The Power of Social Media!
Importance of value pricing for Cafes In Singapore
Why Nescafe is still the Largest Roaster in the World?
Everyone likes Starbucks -here's why
Is your Cafe location an asset or a liability?
Location myopia: why good anchor tenant might not be good?
Measuring the Location attractiveness index.
Social Media Crisis Management for Cafes in Singapore
Why I stopped Selling Social Media?