What is the target market for Starbucks - research by tertiary students in Singapore

What is the target market of Starbucks? 

In this research by a group of Singapore tertiary institution students, you gain insights into a particular target market profile of Starbucks: the young adults. 

They are the group of students that are doing the observation of Starbucks and while they might or might not be the target market for Starbucks, if you are an F&B operator, you can get a detailed customer insight into this particular segment. 

There are two observation videos: 

  • The target market of Starbucks 
  • The customer journey road map of Starbucks 

Within these two videos, we will bring up a discussion on audience persona, customer journey map, Jobs To Be Done (JTBD) etc. 

An assumption that you will take is that the audience persona (young adult) for this particular segment is similar in almost all the countries, so it does not matter who is the target market of Starbucks Philippines, Malaysia or Singapore. 

What is the target market for Starbucks? According to research by this group of tertiary students in Singapore: 

It is mainly youth and young adults age: 16 to 22 years old (frequent extreme users). 

The “Job to be done” includes: 

  • Unique Beverages 
  • Student’s Friendly Environment 
  • Personalised Customer Service 
  • Impactful Social Media Presence 

Learn more about the world’s largest coffee chain’s target market according to this audience persona. In this session, there would be two layers into Starbucks target market: 

- the search and insights by the students 

- the reflections on the students themselves

Giving you some insights into this particular audience persona (16 to 22 years old). 

Ebenezer Heng, a lecturer in a Singapore Tertiary institution, will be giving out commentary on the students’ research as well.

Check out our articles similar to "What is the target market for Starbucks?" type of questions. Listed below are some other coffee related questions: 

Learn more about your competitors' traffic 

Questions about coffee? Have it answered by the professionals. Examples of some questions: 

What are the considerations for an office coffee station

What are the essential V60 Coffee Brewing tools

Non coffee (but important to coffee) question: What is whole milk

Featured coffee brewing method: How to prepare V60 Coffee

Previously: Making Coffee with a Coffee Sock

Recent Articles

  1. How to choose milk pitcher

    Jul 30, 21 11:58 PM

    How to choose milk pitcher: from the brands to the materials, here we will showcase the different pouring effects between the different milk jugs

    Read More

  2. Sanremo Coffee Machine - F&B Coffee Machines

    Jul 30, 21 03:09 AM

    Sanremo Coffee Machine - High quality manual and semi automatic F&B coffee machines for commercial purposes: Cafe Racer, F18, Opera, Cube, Napoli, Zoe. 

    Read More

  3. How To Make Cappuccino Foam Without Machine

    Jul 30, 21 12:42 AM

    How To Make Cappuccino Foam Without Machine

    Read More

Featured: Office Coffee Machines

Follow Oncoffeemakers.com's board Office Coffee Machines | Singapore on Pinterest.

Do check out other cool boards such as the one all on how to make coffee and drip coffee.

Coffee Workshops Schedule

Free Coffee Workshops (Multiple Dates available) on: 

How to make coffee without coffee maker?

How to buy the best coffee beans online?

30 most asked questions about coffee on Google

Food and Beverage (F&B) Articles 

Sustainability Practices in Food Service 

3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media

Contact Us