What is the target market of Starbucks?
In this research by a group of Singapore tertiary institution students, you gain insights into a particular target market profile of Starbucks: the young adults.
They are the group of students that are doing the observation of Starbucks and while they might or might not be the target market for Starbucks, if you are an F&B operator, you can get a detailed customer insight into this particular segment.
There are two observation videos:
Within these two videos, we will bring up a discussion on audience persona, customer journey map, Jobs To Be Done (JTBD) etc.
An assumption that you will take is that the audience persona (young adult) for this particular segment is similar in almost all the countries, so it does not matter who is the target market of Starbucks Philippines, Malaysia or Singapore.
What is the target market for Starbucks? According to research by this group of tertiary students in Singapore:
It is mainly youth and young adults age: 16 to 22 years old (frequent extreme users).
The “Job to be done” includes:
Learn more about the world’s largest coffee chain’s target market according to this audience persona. In this session, there would be two layers into Starbucks target market:
- the search and insights by the students
- the reflections on the students themselves
Giving you some insights into this particular audience persona (16 to 22 years old).
Ebenezer Heng, a lecturer in a Singapore Tertiary institution, will be giving out commentary on the students’ research as well.
Check out our articles similar to "What is the target market for Starbucks?" type of questions. Listed below are some other coffee related questions:
For more, please enjoy the free use of market explorer tool to better understand your desired market or enter your competitor URL to learn more about your F&B competitors.
A look at some case studies that are related to Starbucks:
If you are looking for someone to evaluate your coffee business ideas, work with you to build your coffee venture, drop us a message below for a free consultation session and tap on the collective knowledge of our coffee consultants, comprising of experienced top coffee chain management, veteran food and beverage owners, tertiary market researchers and more.
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
Questions about coffee? Have it answered by the professionals. Examples of some questions:
What are the considerations for an office coffee station?
What are the essential V60 Coffee Brewing tools?
Non coffee (but important to coffee) question: What is whole milk?
Featured coffee brewing method: How to prepare V60 Coffee?
Previously: Making Coffee with a Coffee Sock.
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