One cup coffee maker is here to dominate the worldOne cup coffee solution is still making money. At a time when grind and brew coffee makers are lowering sales target, urn coffee or 4 cup coffee maker are doing crazy sales, these single cup coffee makers are experiencing rapid growth. They have so much media exposure, so one would think that smart marketing has a lot to do with their success and it is not about the one cup coffee solution. 
Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!) Let's instead look at nespresso. They do not have the largest market share, did not do any innovative marketing, but yet they are also experiencing rapid growth. The economists and experts all said that this economic downturn is the worst there is since the great depression. So, no matter how good the coffee maker ratings you get, sales of machines would not be good.
That amount is not big by nestle account, only about 5% of its entire sales, but no one can deny that 30% is something no other nestle sku would be able to achieve. And here we are not even talking about the market leader in the single cup coffee market, can you imagine the type of growth keurig k cups would have? New! CommentsHave your say about what you just read! Leave me a comment in the box below. |
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