Would gourmet flavored coffee in can taste good?The first thing you would think is what is gourmet flavored coffee? You either have gourmet coffee, or you buy flavored coffee, so what is this term all about? This gourmet flavored coffee in can is a totally new world. They cannot call the coffee, gourmet or specialty coffee, because it is not roast and ground, it is factory produced. 
Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!) But, because it is make by some of the world's leading gourmet coffee roaster, so they call this gourmet flavored. And this market would be the battle ground for coffee suppliers around the world. Starting with Nescafe that introduces their gourmet flavored coffee blend in cans, other coffee companies followed suit. You have starbucks introducing their own can coffee, and this year you have a launch by Ilko coffee international. Never heard of this company before? This is a big company comparable to Nestle and starbucks. The partners of IlKo are the Illy, recognised by the world as one that serves the best coffee, then you have Coca-cola, the world largest beverage company.
IlKo with this Illy Issimo for example is taking the premium route, using word of mouth and good taste to increase their adoption rate, while we know that nescafe is actively distributed via vending machines. To answer the question if this canned flavored gourmet coffee taste good, it should, if not folks would not spend 17 billion buying it right? New! CommentsHave your say about what you just read! Leave me a comment in the box below. |
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