This KitchenAid coffeemaker does not even look like coffeemaker

It has the typical espresso lines and does not look like a coffeemaker.

This does not mean that it isn’t. The stainless steel filter basket with the handle seems to be more typical of an espresso machine than of a Kitchen Aid coffee maker.

Of course the glass carafe sits beneath the stainless steel filter basket and not the cups one would normally expect.

The distinctive style makes it very easy to find the KitchenAid coffee maker on the shelves of your favourite retail store our in an online catalogue.

Love coffee? Here is some more "free stuff"! Learn more with this ebook (is free!)

Questions on how to make coffee without machine. 

How to use a coffee sock? 

Apa yang dimaksud dengan v60 coffee? 

What are the essential V60 Coffee Brewing Tools? 

How to make Cold Brew Coffee?

Learn about these brewing methods and more in our free coffee brewing class. 

However, can it make coffee? Most certainly it can. The KitchenAid coffeemaker is designed to make twelve cups of coffee.

It has a range of programmable functions as well as an auto shut off system which is very important in preventing the overheating of this and any other coffee maker.

This particular KitchenAid coffeemaker is not a grind and brew coffeemaker. The coffee of your choice will have to have been pre ground before use in the KitchenAid coffee machine.

The water head in the KitchenAid coffee maker is designed to distribute the hot water evenly over the grounds that have been placed into the filter basket thereby ensuring that the grounds are wet thoroughly and the resultant coffee brew has extracted the maximum flavour and aroma from the coffee grounds.

Variations in design and finish of this particular KitchenAid coffee maker allow for a black onyx finish or a classy stainless steel coffeemaker finish which the manufacturers of the KitchenAid coffee makers call their nickel pearl finish.

KitchenAid also offers a nifty extra in the form of an extra hot plate and carafe. This is ideal if you want to brew two pots of coffee in quick succession just before your guests arrive.

This means that you can have enough coffee prepared without the embarrassment of half of your guests having coffee whilst the other half is still waiting for theirs to brew.

The alternative would have to be a thermal coffeemaker carafe which KitchenAid at this stage does not offer. Nevertheless, the additional warming plate and glass carafe are the perfect solution to this problem.

Given that this KitchenAid coffeemaker will retail for less that two hundred dollars, that is quite a bargain.

About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

OCM Recommends

Latest event/Webinar

Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University. 

**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

See you on 24 August 1630 hr. (Sign up below)

Free tickets code: adelaide0823

Starting a coffee shop?: Free Cafe Setup cost Calculator

F&B Video Lectures

Free F&B Marketing

Featured coffee brewing method: How to prepare V60 Coffee? 

Previously: Making Coffee with a Coffee Sock. 

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