What can you do with a name card?  
(Food Hotel Asia Master Class Excerpts )

Do you know that name cards are being used since the 17th century? That’s a few centuries of communication and till today, name cards are still used as a convenient way to present a business's contact information.

Do you know that name cards are being used since the 17th century? That’s a few centuries of communication and till today, name cards are still used as a convenient way to present a business's contact information.

Your business card will inform people of your name, your title, your company’s address and the various ways of how they can contact you. This primarily fulfils the purpose of a name card. 

The question is, how effective is it in today’s world? 

Think about this: 

 If you are looking for a good dentist, are you more likely to look through your stack of name cards for your previous dentist (do you actually keep that?) or ask for a recommendation from friends on Facebook? 

I believe most of us will do the latter. Internet and social media has changed the way we live our lives. 

Thus, how many people actually refer to your name card when they need your services? 

At the time I am writing this, I was frustrated because I had lost the name card of someone that I will like to invite for a future session in my institution. I will most likely have to get his contact from another friend via whatsapp.

In this 21st century, the mileage that one can get from a name card is pretty limited. 

What if, without changing anything, we can enhance the engagement for your viewer, bring them to your online assets (which is where most people hang out nowadays), and probably recruit this person as a fan or follower on your social media assets. 

All these can be achieved with a O2O campaign. You bring a consumer from your offline to your online assets, engaging them with social media where they will then proceed offline to consume your products and services. 

For example, here is a business card that had augmented its logo. 

1. By using an app to scan the logo, the viewer gets to watch a short narrative about its products. 

2. Hopefully, the viewer will click on it and proceed on to its online assets, where it can get him/her to join their mailing list. 

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If no one scans it, the name card is as good as it was designed to be. But, if they do scan it, the same name card will have extended the engagement between the consumers and your card. And if they like the short story, you stand to gain potential fans on your social media assets. 

Fancy reaping extra mileage without doing any additional work?  This is one benefit of O2O marketing and one more idea on what you can do with a name card. 

Until here, this is just an idea. We will like to invite you to try it out. Validate it and see if it works for you. Contact us for a trial session and assess if O2O marketing is a suitable fit for business. 

About the Author: 

Ebenezer Heng runs a community that reaches out to 0.5 million people daily (Oncoffeemakers.com’s digital assets). Lectures in a Singapore Tertiary Institution and advises digital marketing for organisations such as Chinese Chamber of Commerce, National Sports Association, Constituencies.

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Posted by Ebenezer Heng on Monday, July 13, 2015

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