Food and beverage Training | F&B Marketing

If you are running a 1 for 1 promotion, are you really marketing your F&B outlet the correct way?

A lot of people are talking about F&B Marketing, nobody knows what it is exactly but everyone thinks that they are doing it. In this training, we show you how to use $1 to make $2 and we thought this is a pretty good definition on what Marketing should be. 

The training covers: 

  • The F&B Trend and competition
  •  
  • The Marketing Equation 
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  • The breakdown of Marketing components 
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  • The building of a narrative 
  •  
  • Using your social media assets 
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  • Using your current in store assets 
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  • Leveraging on Offline to Online Marketing (O2O) Marketing 

Contact for class schedule/more information. Do check out F&B revenue and product creation classes. 


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F&B Marketing Projects

Breakdown of Marketing Components | French Cake Chain 

The Building of a Narrative | Local F&B Chain 

Using Social Media Assets execution/showcase | QSR


Other F&B Training

F&B Training Product Creation  - You will be able to find a wide array of angles on how to create value for your products

F&B Revenue Generation - Learn about price framing, menu creation as well as the infusion of technology to widen your profit margin. 

F&B Marketing - Location does not work so well these days. It is critical to position one’s brand story to maintain a healthy level of traffic and sales. 

Learn more about our F&B training program 


F&B Articles 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media


Nov 16 Special! Subscribe to OCM for the latest Ramen Survey


Vouchers on augmented reality Apps (download ePrism to enjoy.)

Other F&B Services:  F&B marketing package and F&B Training



F&B Articles 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media


Singapore Cafes Guide AR

With Augmented Reality, you can "see" literally if the coffee machine can fit into your office or F&B outlet.

Posted by Ebenezer Heng on Monday, July 13, 2015

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F&B Master Tickets

  • SCCCI
  • Date:22 Dec 16
  • Time:9.30am -12.30 pm
  • Cost: $99
  • Contact us for subsidised tickets

Office Coffee machine 


Office Coffee Samples


Luxury French Cake


Cafes Location 

Cafes -East of Singapore

Cafes -North of Singapore

Cafes -West of Singapore 

Cafes -Central Singapore

Cafes -City | Town Singapore