We have all heard of the demand and supply theory, we see it exercising full effect on products in the supermarket, the prices of our private hired car companies such as Uber.
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Uber, the company who brings you from one place to another, introduced “surge pricing”, for when the demand surges up, and when that happens; prices for the Uber services goes up as well.
Another thing that Uber brings, is their food delivery component called UberEats.
In recent weeks, UberEats has launched the same pay high, when the demand is high for their food delivery services. As explained by their Product Manager; who mentioned that the lack of delivery partners led them to introduce this system.
Now, when it is lunch hour; and you are craving for that Dim Sum from that place that only delivers with UberEats, you’d have to decide: pay more, and enjoy it in the comfort of your office, or go out join the queue. Just how much more, are you willing to pay for delivery?
For more information: http://mashable.com/2016/10/27/ubereats-surge-pricing/#S1hmFryixSq2