The noodle I will have missed | O2O marketing in Singapore Hawker Centre 

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Just this morning, I went to the famous Tiong Bahru Market in Singapore. People said that most stalls are good. So what should we eat? Well I like this particular noodle dish called Lor Mee so I shall try that.

There are 2 shops that serves Lor Mee in the market and both have lots of accolades showcase pasted on the shopfronts. So what did I do next? I googled online and found many articles about this particular 187 Lor Mee, and I was sold when I noticed Dr Leslie Tay, a prominent food blogger, talking about it. 

We bought the noodle and it was heavenly. We would have gone for the other stall if not for the various articles and endorsement by Dr Leslie Tay. Unfortunately, the other stall did not have such an endorsement. 

I supposed they might both be good, but due to our heavy reliance on recommendations via various online channels, social media played a huge role in our decision. 

And that is O2O for you folks. I was offline looking at two physical stores but in the end, it was an online article that assisted me to make my final decision. 

I am sure this situation resonates with quite a number of you. In a physical location, we refer to reviews and pricing online to ensure that we get the best deal. 

This is one side of the loop, online leading to offline sales. Read about the other side of the loop where we convert offline readers to online fans/followers. 

So, do you see this O2O as a fad or a component that is here to stay. 

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Posted by Ebenezer Heng on Monday, July 13, 2015

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