Food and Beverage Marketing Training | F&B Chatbot Skillsfuture Series | ITE East College

In this Food and Beverage Marketing Training segment, we will like to share about using Chatbot for Customer Engagement, a Skillsfuture class that we are conducting in ITE East College.

In this using Chatbot for your Business, a curriculum in the ITE Skillsfuture Framework (Entrepreneurship 101). You will learn about using chatbot, messenger to bring in new customer to your F&B business and to encourage return customers

The food and beverage industry in Singapore is very competitive, acquiring new customers and retaining existing customers to not just profit but survival. To do that, F&B in Singapore employed a whole arsenal of marketing tools to help them.

One of them that many are experimenting: Chatbot. 

In this SkillsFuture Class organised by ITE East College, we will not just talk about it, participants will get to launch their own reservation (yes people can reserve and book a slot for your restaurant) and even launch their own F&B marketing campaign. 

This is a skills centric class, where we will learn how to structure and execute activities focused on growing your Food and beverage business. 

What you will learn: 

  • Setting up your location based bot
  • Setting up reservation platform
  • Setting up your marketing campaign on bot 
  • Setting up your voucher redemption on bot 

What you will get from this class: 

  • A working bot-let on a foodie community with more than 300 K fans 
  • A working reservation platform that you can deployed for ordering of your food and beverages 
  • A working voucher redemption module that you can execute to acquire new customers or woo back existing customers. 

Requirement for this class: 

  • Content about your business 
  • Images of your business 
  • Images of your food and beverages
  • Some campaigns on your previous F&B marketing campaigns. 

Other things you need to know: 

  • This is conducted in ITE East College | ITE College East 10 Simei Ave Singapore 486047 
  • This is part of ITE SkillsFuture Classes | Entrepreneurship 101 
  • Course Title: Customer Engagement with Chatbot 

Funding for this Course:  

  • Full Fee - $203.30 NETT Fee (after 70% course fee subsidy) - $60.99 -For Singapore Citizen & Permanent Resident
  • Mid-Career Enhanced Subsidy scheme (after 90% course fee subsidy) - $22.99 - For Singapore Citizen aged 40 & above
  • Workfare Training Support scheme (after 95% course fee subsidy) - $13.49 - For Singapore Citizen aged 35 & above, earning $2000 or less per month

Call and check your funding percentage for Singaporeans and PR. Ask about the <Entrepreneurship 101 class - Customer engagement with Chatbot>

ITE HQ Telephone no: 1800 2222111 or fill up the contact us form below

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Other SkillsFuture Classes

Learn how to execute our AR campaign (think: Pokemon Go) in this Skillsfuture augmented reality class in Temasek Polytechnic Skillsfuture Academy.  Or, drop us a note to find out more. 

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**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

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About US | OCM Profile

OCM ( was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

Featured coffee brewing method: How to prepare V60 Coffee

Previously: Making Coffee with a Coffee Sock

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