F&B Industry in Singapore Key Success Factor: Stats

The most important factor to succeed in the F&B industry in Singapore is not the best location (did the best location help the many F&B during circuit breaker?), it is not the best idea (many great F&B concepts suffers during the closure of dine-in), it is the understanding of the stats in your industry: 

  • Stats of the environment (e.g for online food delivery - what are your target audience searching for?) 
  • Stats of your competitors (e.g. are they getting traction on the various online food delivery platforms?) 
  • Marketing activity stats (e.g. how much is a keyword that gets the food delivery platform)

Latest event/Webinar

power of market research

Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University. 

**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

See you on 24 August 1630 hr. (Sign up below)

Free tickets code: adelaide0823

So, what do you need to know to succeed? 

In the weekly reports, we show you what people are searching for and landing on the three main food delivery platforms. This shows you the demand (or trend/food) that Singaporean consumers are looking for. In the report, you can also see which F&B companies are showing out on these platforms. 

In the segment on advertising, there is an estimate of what these companies are buying for their online adverts. It gives you a peek at the estimated cost of similar adverts (if you are in the same industry) and if there is any collaboration between the platforms and the F&B brands. 

**Latest update: How to market a food product online - we share our test case on using content to achieve more reach (500 followers with just 1 post). 

Singapore Online Food Delivery Market Size Report

Learn about the traffic and strategy of the key food delivery platforms in Singapore (updated weekly):

Singapore Online Food Delivery Market Share (access report here) 

Password: ocm112021

Latest Stats on F&B Industry in Singapore 

And one of the most important stats that you, an F&B operator need to know is the online statistics of your targeted audience. In the segment below, we have prepared weekly intent (searches) for online food delivery in Singapore and tracked across the three main food delivery service providers: Grab Food, Food Panda and Deliveroo. 

This gives you a glimpse into the demand for the F&B sector. And since online food delivery is a large part of the food business, this is a good barometer on what is the overall demand (the type of food customers are looking for in Singapore). 

Is Online food delivery in the Singapore market really that big? 

In the market outlook session we did for Temasek Polytechnic, the September figure was over $200 Million dollars in September 2021. At the time of writing this article, we have the stats for October 2021, the online food delivery sales in Singapore was $253 million. Close to 40% of Singapore food and beverage services sales is food delivery. 

It is important to note that, dine has resumed almost to normal (5 pax) and most people are dining out, and yet the online food delivery sales grow. This highlights the shift in consumption and a change in consumer behaviour. 

Screen shot credit: SingStats

Get your Customised Reports 

If you enjoy the reports and would like to dive in deeper on your particular segment and competitors, schedule an appointment with us for customised reports and a deep dive into your particular segment. 


The hardest and most critical part of any food and beverage business is looking for the customers. We look forward to working with you to identify your target customers and position your products in front of them. 

In-depth Customised Research: Contact us for customised reports and have a consultation on gaps you can capitalise on from each customised report. 

Click on the calendar to allow us to assist you to find your audience. Or, scroll down and drop us a message to have a free consultation (limited availability). 

DIY Reports: free use of research platform

If you are comfortable with platforms and like to do it yourself, below is free use of the platforms that we have been using to bring you all these reports. 

Generate your own F&B Report (Free)

Free access to generate and download food and beverage data analytics on: 

  • F&B industry 
  • Competitors stats
  • Competitors advert (what they are buying and how much they are spending) 

Access this platform (Free) | this is the platform that we use to generate all the reports

November 2021 Market Outlook | Hosted by Temasek Polytechnic NACE

In this segment, we dive into to look at the growth of the online food delivery segment and we also discuss the intent (searches) that potential customers did before they land on the online food delivery providers. 

Online Food Delivery Market Size in Singapore - Hosted by NACE@TP

May 2021 Market Outlook | Hosted by Temasek Polytechnic I&ED 

In this segment, we look at the overall food and beverage industry in Singapore and answer the many questions that F&B business asked, the most common being: Is my sluggish sales due to the COVID situation. 

Food and Beverage Industry in Singapore (During COVID-19) - hosted by Temasek Polytechnic I&ED

For more content similar to this article on the F&B industry in Singapore, check out our home page. And for more information on research into the food or coffee industry, drop us a message for a Free Email Consultation. 

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About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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