Restaurant marketing ideas and trends: Augmented Reality Game

Augmented Reality for F&B | Kim San Leng Coffee Shop

Restaurant marketing ideas and trends: During World Cup 2018, customers visiting this local coffee shop in Singapore get to play an Augmented Reality Soccer game while waiting for their food.

Objective: To increase engagement and push soccer related marketing activities in the coffee shop.

Location: Local Kim San Leng Coffee Shop (Kopitiam)

Stakeholders: Kim San Leng Coffee Shop

Technology: ePrism Singapore AR Apps

Feasibility: Gamification involves many stakeholders such as game designer, coders to platforms owners. With the use of shared technology, such as ePrism, it allows restaurant, cafes and even coffee shops to execute this.

Desirability: Regardless of age, game is a key mobile activity that mobile devices engaged in. The AR gamification will lead to sharing on various social media platforms, in the process creating engagement and content for the F&B outlet.

Viability: ePrism have lower the cost of Augmented Reality gamification to a level that is easy for even coffee shops to be adopting this technology. This is likely one of the lower cost initiatives in terms of restaurant marketing ideas and trends.

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OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.

OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.

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