Restaurant marketing ideas and trends: Augmented Reality Game 

Augmented Reality for F&B | Kim San Leng Coffee Shop 

Restaurant marketing ideas and trends: During World Cup 2018, customers visiting this local coffee shop in Singapore get to play an Augmented Reality Soccer game while waiting for their food. 

Objective: To increase engagement and push soccer related marketing activities in the coffee shop. 

Location: Local Kim San Leng Coffee Shop (Kopitiam) 

Stakeholders: Kim San Leng Coffee Shop 

Technology: ePrism Singapore AR Apps  

Feasibility: Gamification involves many stakeholders such as game designer, coders to platforms owners. With the use of shared technology, such as ePrism, it allows restaurant, cafes and even coffee shops to execute this. 

Desirability: Regardless of age, game is a key mobile activity that mobile devices engaged in.  The AR gamification will lead to sharing on various social media platforms, in the process creating engagement and content for the F&B outlet. 

Viability: ePrism have lower the cost of Augmented Reality gamification to a level that is easy for even coffee shops to be adopting this technology. This is likely one of the lower cost initiatives in terms of restaurant marketing ideas and trends. 

---

---

About US | OCM Profile

OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes. 

For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners). 

To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).

---

Featured coffee brewing method: How to prepare V60 Coffee? 

Previously: Making Coffee with a Coffee Sock. 

Office Coffee Machines Articles

Follow Oncoffeemakers.com's board Office Coffee Machines | Singapore on Pinterest.

---

Coffee Workshops Schedule

Free Coffee Workshops (Multiple Dates available) on: 

How to make coffee without coffee maker?

How to buy the best coffee beans online?

30 most asked questions about coffee on Google

---

Food and Beverage (F&B) Articles 

Sustainability Practices in Food Service 

3 Free Restaurant Marketing Ideas 

Cafe Scene in Singapore 2015

Singapore Cafes Reviews -Can they be Trusted? 

Location, location, location might be a myth! 

Walmart and Walter -The Power of Social Media! 

Importance of value pricing for Cafes In Singapore

Why Nescafe is still the Largest Roaster in the World?

Everyone likes Starbucks -here's why

Is your Cafe location an asset or a liability? 

Location myopia: why good anchor tenant might not be good? 

Measuring the Location attractiveness index. 

Social Media Crisis Management for Cafes in Singapore

What is a Brand Story?

Why I stopped Selling Social Media? 

---

Contact Us