Offline Marketing Ideas for Restaurants Background: During St. Patrick’s day, for every beer that customers purchase, they will be able to print any photo from their mobile phone unto their beer.
Objective: To increase higher beer sales using the novelty of image printing on beer (similar to the concept of latte art).
Location: A Pub along Ann Siang Hill
Stakeholders: Kaffa Kaldi Pte Ltd
Technology: Ripple Coffee Print Machine
Feasibility: Before this offline marketing for the said restaurant, you would only find art on latte, also known as coffee art. But, because of Ripple Coffee Print Machine, it is technologically feasible to print images on beer as well.
And the machine make it easy for one to upload their image from their phone to the coffee machine to print it onto the beer.
Desirability: The assumption is that because of novelty and general affinity towards instagram, selfie, and wefie, target audience will find this idea desirable.
Viability: Similar to running any other offline marketing ideas for restaurants, it must be economically viable. The Ripple Coffee print machine by automating the entire campaign bring down the cost of this campaign significantly.
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Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University.
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Contact us to learn more about getting Ripple Coffee Print Machine for your marketing event (it can print more than coffee!) or click in to learn more about other free offline marketing ideas for restaurants.
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Previously: Making Coffee with a Coffee Sock.
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