Marketing Analytics Course
| Online | Free

Enjoy our regular free marketing analytics course online. We look at available government and industry stats to share the current market outlet and the gaps that companies can exploit. 

The first key variable to putting customer first is to identify the target audience with the least resistance (minimum competition). 

Latest event/Webinar

power of market research

Learn more about the event on The Power of Market Research organised by Alumni of Adelaide University. 

**Gain insights into Singapore Industry with a free F&B industry report valued at $495. 

See you on 24 August 1630 hr. (Sign up below)

Free tickets code: adelaide0823

Jan 2022 F&B Marketing Sharing Session: Finding the right Cafe Keywords to better your coffee shop marketing

This is a good session for anyone wishing to start looking for their target audience online, we do a breakdown of all the digital analytics terminology and also did a comparison on the various markets. This gives you an idea of search patterns in your specific market, e.g. Canadian coffee shops market. 

Below is a list of reports (cafe keywords) that we did for this session. For more in-depth information on these cafe keywords, do check out the site. 

Access the free keywords reports here. 

Food and Beverage Data analytics: Online Delivery Platforms | Nov 2021

To watch the videos on the Nov 2021 NACE@TP Webinar, see: Online Food Delivery Market Size Recap

Use the login below to access the latest online food delivery stats

Singapore Online Food Delivery Market Size Report

Learn about the traffic and strategy of the key food delivery platforms in Singapore (updated weekly):

Singapore Online Food Delivery Market Share (access report here) 

Password: ocm112021

Generate your own F&B Report (Free)

Free access to generate and download food and beverage data analytics on: 

  • F&B industry 
  • Competitors stats
  • Competitors advert (what they are buying and how much they are spending) 

Access this platform (Free) | this is the platform that we use to generate all the reports

Other SkillsFuture Courses 

Learn and implement your own augmented reality and artificial intelligence projects

Adopting Robotics and automation for your food and beverage business

EEP 2: How to open your own cafe business 

Learn and implement your own Food and Beverage Chatbot 

If you want to chat more about food and beverage market analytics, book a slot with us or drop us a message below. 


The hardest and most critical part of any food and beverage business is looking for the customers. We look forward to working with you to identify your target customers and position your products in front of them. 

In-depth Customised Research: Contact us for customised reports and have a consultation on gaps you can capitalise on from each customised report. 

Click on the calendar to allow us to assist you to find your audience. Or, scroll down and drop us a message to have a free consultation (limited availability). 

Free Consultation

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About US | OCM Profile

OCM ( was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

F&B Market Outlook |  Nov 2021 Synopsis

NACE@TP is hosting a free webinar on 19 November for food and beverage establishments and retailers (restaurants, cafes, even coffee shops) to gain insights into the food delivery platforms. 

In this session focus on food and beverage data analytics, we will be deep diving into the search engine analytics on: 

  • What are people searching for (when they land on the major online food delivery platforms) 
  • What are the online food delivery platforms buying for their digital adverts
  • How much are they spending on their digital adverts
  • What are some of the key food and beverage establishments buying for their digital adverts.
  • And more...

Click here to sign up

F&B Market Outlook | May 2021 Synopsis

In this session hosted by Temasek Polytechnic I&E department, we look at current and past government stats to answer a often asked questions by practitioners in the food and beverage industry: Has the F&B industry fully recovered? 

Then we will also be looking at the digital landscape and share the gaps that F&B companies and leverage on. 

Case study of this session is a well known coffee business in Singapore, which we will delve into:

  • their growth in this industry - does COVID affects them? 
  • their advertising budget (how much and what they are buying)
  • their competitors' advertising budget. 

Sign up for this short marketing analytics course (is online and is free!) below. 

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