Enjoy our regular free marketing analytics course online. We look at available government and industry stats to share the current market outlet and the gaps that companies can exploit.
The first key variable to putting customer first is to identify the target audience with the least resistance (minimum competition).
This is a research sharing on the healthy food market segment in Singapore (it is also part of a consultation from the Temasek Polytechnic Webinar).
In this session, you can get insights into the key health food F&B companies in Singapore. The stats and reports that will be shared during this session will be posted on the event itself.
See you on 29 April 1630 hr. (Click Reminder to join)
Learn more about the event on how to better your online food delivery.
Jan 2022 F&B Marketing Sharing Session: Finding the right Cafe Keywords to better your coffee shop marketing
This is a good session for anyone wishing to start looking for their target audience online, we do a breakdown of all the digital analytics terminology and also did a comparison on the various markets. This gives you an idea of search patterns in your specific market, e.g. Canadian coffee shops market.
Below is a list of reports (cafe keywords) that we did for this session. For more in-depth information on these cafe keywords, do check out the site.
Access the free keywords reports here.
To watch the videos on the Nov 2021 NACE@TP Webinar, see: Online Food Delivery Market Size Recap
Use the login below to access the latest online food delivery stats
Learn about the traffic and strategy of the key food delivery platforms in Singapore (updated weekly):
Singapore Online Food Delivery Market Share (access report here)
Free access to generate and download food and beverage data analytics on:
Access this platform (Free) | this is the platform that we use to generate all the reports
Learn and implement your own augmented reality and artificial intelligence projects
Learn and implement your own Food and Beverage Chatbot
If you want to chat more about food and beverage market analytics, book a slot with us or drop us a message below.
The hardest and most critical part of any food and beverage business is looking for the customers. We look forward to working with you to identify your target customers and position your products in front of them.
In-depth Customised Research: Contact us for customised reports and have a consultation on gaps you can capitalise on from each customised report.
Click on the calendar to allow us to assist you to find your audience. Or, scroll down and drop us a message to have a free consultation (limited availability).
OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).
In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:
OCM's campaigns: F&B Marketing Ideas by OCM
OCM's Events: F&B Industry events by or with OCM
Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:
OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.
So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:
For regular coffee (F&B) related videos: OCM Youtube
For Daily Coffee Inspiration (fun coffee content): OCM IG
For insights into the coffee (F&B) industry: OCM LinkedIN
PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
NACE@TP is hosting a free webinar on 19 November for food and beverage establishments and retailers (restaurants, cafes, even coffee shops) to gain insights into the food delivery platforms.
In this session focus on food and beverage data analytics, we will be deep diving into the search engine analytics on:
Click here to sign up.
In this session hosted by Temasek Polytechnic I&E department, we look at current and past government stats to answer a often asked questions by practitioners in the food and beverage industry: Has the F&B industry fully recovered?
Then we will also be looking at the digital landscape and share the gaps that F&B companies and leverage on.
Case study of this session is a well known coffee business in Singapore, which we will delve into:
Sign up for this short marketing analytics course (is online and is free!) below.