Food and Beverage Market Research

A compilation of food and beverage market research materials that includes: 

  • Food and beverage Industry Report (online), e.g. Catering Channel Study Report. 
  • Sentiment study (social listening reports), e.g. Coffee Sentiment Study Reports 
  • Coffee Market Study report (online): E.g. US Coffee Market share comparison discussion. 
  • Articles about food business, e.g. how to Determine the target market for restaurants. 
  • Concept paper about food and beverage, e.g. How JTBD (Job To Be Done) can impact your F&B Business. 

For more, please enjoy the free use of market explorer tool to better understand your desired market or enter your competitor URL to learn more about your F&B competitors. 

Learn more about your competitors' traffic 

For more, please enjoy the free use of market explorer tool to better understand your desired market or enter your competitor URL to learn more about your F&B competitors. 

A look at some case studies that are related to Starbucks: 

  • In this article discussing competitive analysis example, we compared McCafe vs Starbucks, check it out on which brand is better at marketing. 

F&B Analytics Workshops

Sign up: Latest food and beverage analytics training

More info: Food and beverage industry market research 

Generate your own F&B Report (Free)

Free access to generate and download food and beverage data analytics on: 

  • F&B industry 
  • Competitors stats
  • Competitors advert (what they are buying and how much they are spending) 

Access this platform (Free) | this is the platform that we use to generate all the reports

Market Research on Coffee

Gain An Insights into this coffee shop market research

Sentiment Study: Coffee Brand -Starbucks

Download the Sentiment Study report on Starbucks. 

Primary Research: Office Coffee

An office coffee survey on the coffee drinking habits in the offices.

If you like to get additional help to on more insights into your industry, drop us a message for a chat - we look forward to hearing from you. 

If you enjoy articles such like food and beverage market research, drop over our home page on to explore other articles and resources. 

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About US | OCM Profile

OCM ( was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link). 

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years: 

OCM's campaigns: F&B Marketing Ideas by OCM 

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops: 

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more. 

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates: 

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN 

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

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