Free coffee shop business model canvas sample download

Here, we will not only provide a free coffee shop business model canvas sample download, but we will also go through the various components so that you are able to create your own one-page business plan for your coffee shop business. 

To build a good coffee shop, you will need to have a strong customer base. And you will be able to identify and position your products in the 9 variables within the business model canvas. 

For the free editable coffee shop business model canvas download. 

Enjoy a subsidised (Skills Future) workshop on how to build your business in the digital space using the BMC. 


F&B Analytics Workshops

Sign up: Latest food and beverage analytics training

More info: Food and beverage industry market research 


Get free access this platform to generate and download food and beverage data analytics on: 

  • F&B industry 
  • Competitors stats
  • Competitors advert (what they are buying and how much they are spending) 

Access this platform (Free)


The 9 variables of a BMC are: 

Value proposition: Why people buy your product instead of your competitors, e.g. what do you think is Hai Di Lao Value proposition? 

In the video below, we break down a coffee shop value proposition by looking at the pain and gain of a typical food and beverage customer. 



Relationships (customer): How are you going to serve your customers. It is going to be automated or it is going to be a personalised relationship (Planned your customer journey map), e.g. Ritz Carlton and their personalised service. Learn more about the customer journey map here. 

Segment (customer): This comes from your audience persona. Who are you targeting? Learn more about the customer persona here. 

Channels: Other than the physical coffee shop, you will likely be selling online, e.g. your website, partner’s delivery platforms.  

Revenue: Other than selling your food and beverage, can you also be selling merchandise, or even earn from franchising. 

The above 5 variables focused on attaining the coffee shop revenue. 

The 4 variables below are about where the various expenses go to attain your coffee shop business revenue. 

Key partners: These are stakeholders that will help you achieve your revenue, e.g. your delivery platform partners. 

Key Activities: These are activities that will help you achieve your revenue. One of the key activities is social media marketing, this allows your targeted audience to know more about you.  

Key Resources: Assets that you will need to make your coffee shop successful, e.g. you will need coffee beans and of course your marketing. 

Cost structures: These will be the expenses incur for your resources and activities. 


The free editable coffee shop business model canvas download

Check out other subsidised Skills Future Courses in Singapore tertiary Institution. 


Other SkillsFuture Courses 

Learn and implement your own augmented reality and artificial intelligence projects

Adopting Robotics and automation for your food and beverage business

EEP 1: How to start your own restaurant Business

EEP 2: How to open your own cafe business 

Learn and implement your own Food and Beverage Chatbot 


Drop us a line to have a chat about starting your coffee shop business (coffee machines, consultation etc). 


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About US | OCM Profile

OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 

OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes. 

For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners). 

To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).


Contact Us