Customer journey map restaurant example is done by Singapore tertiary institution students focusing on the current state restaurant customer road map.
In the examples, you will see a typical users going through the process in different restaurants settings before finally procuring the drink or food.
Other than the users journey, you will also see the way the students design their audience persona.
An important questions, F&B (food and beverage) companies would asked before watching the video - Is the students' research or insights comprehensive?
To that, we all know that this is based on their observation and their current understanding. And that is important for any restaurants and coffee shops interested to understand this age group decision and purchasing pattern.
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