I've heard the saying, "Sex sells," before, but I never imagined that it would be applied to coffee. This is an ad from Lavazza.
I find this strange because this kind of advertising usually applies to perfume, clothing, music, alcoholic drinks, etc., but not coffee.
I'm not against this at all. I just find it unusual. However, it is refreshing to see companies, such as Lavazza, trying new things with their marketing and advertising.