Unique Restaurant Promotion Ideas: Five Star Chicken Rice | Ripple Coffee Print Experience | Singapore
Objective: To move towards a different positioning for Five Star Chicken Rice
To move out of the current regular and slightly senior consumers, Five Star Chicken Rice explores executing different initiatives to engage and hope to get a positive response for doing things differently.
Stakeholders: Kaffa Kaldi Pte Ltd | Five Star Chicken Rice
Technology: Ripple Coffee Print Machine
Unique Restaurant Promotion Ideas
Why: Five Star Chicken Rice is the first local Chicken Rice Restaurant to serve gourmet coffee in a local cuisine setting
What: Using Kaffa Kaldi’s Ripple Coffee Print machine, Five Star hopes to excite the younger audience that are here with their family to engage them on digital/social media platform, ultimately positioning Five Star as a dining destination for the younger age group.
How: You can see this as a “Prototype” in the design thinking framework, soliciting for feedback to assess if Five Star can scale up from this initiative or pivot to another “prototype.
OCM was started in 2007, focusing first on coffee machines, then marketing for F&B outlets, subsequently training and consultation. OCM’s Chatbot for the F&B industry is used in the Singapore Skillsfuture Classes in Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
OCM’s Augmented Reality Apps - ePrism is also the only AR apps used in the SkillsFuture framework in both Temasek Polytechnic and ITE College East. Learn More about OCM
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