The United States coffee industry analysis online traffic report covers:
Things to note for this coffee market analysis:
The methodology used for this report
1. First, we search for top brands shown under Coffee Bean Roaster
2. Then, we use the tool to track:
3. Lastly, we give our thoughts and actionable steps to increase your online traffic and uplift your revenue
Online traffic for Coffee | The United States
The variant of 20% can be attributed to the festive season shopping in December 2019 (Thanksgiving, Christmas), and it is not due to the COVID-19 situation. In fact, the searches remain constant throughout the COVID-19 in US lockdown.
Online traffic for Brands roasting and selling Speciality Coffee
The chart below shows the traffic growth rate of the coffee companies on the Y-axis and the traffic volume on the X-axis. They are then grouped according to their growth rate and their traffic volume as:
In this chart, we do not see a clear established player. There are many game changers that enjoy high growth rate in their traffic.
Take note that there are sites that are being indexed as coffee products site that might not actually be coffee roasters.
Sweet Marias: Niche Player
A snapshot of Sweet Marias online stats, a niche player in the United States coffee market’s online traffic
Prima Coffee: Niche Player
A snapshot of Prima Coffee online stats, a niche player in the United States coffee market. Note: a site selling coffee machines.
Stumptown Coffee: Niche Player
A snapshot of Stumptown Coffee online stats, a niche player in the United States coffee market.
Perfect Daily Grind: Game Changer
A snapshot of Perfect Daily Grind online stats, a game-changer in the United States coffee market. Note: This is a content site sharing coffee related articles.
Seattle Coffee Gear: Established Player
A snapshot of Seattle Coffee Gear online stats, a game-changer in the United States coffee market. They re-sell other coffee roasters' coffee products, e.g. Stumptown coffee.
Online traffic for Coffee | The Australia
The incremental of 20% of online traffic starting from March 2020 can be attributed to more Australian shopping from home during the Australia lockdown period.
What is interesting is although Australia has eased most of the lockdown measures, the online traffic did not decline much. The Australian have taken a liking to the online ordering of coffee beans.
We are showcasing the online traffic in other country to highlight the potential of online shopping: Global Market Reach. It does not matter that you are a small coffee bean roastery, with the right partner, you can have customers around the world.
The United States online searches for coffee is high and we believe this directly correlates with coffee consumption. With this high demand, the supply of coffee (competitors) is high too.
And the game-changer, high growth in traffic shows that many coffee companies are active in online marketing to grow their online presence.
Other than being in a competitive industry, there are sites that compete for traffic that are not selling coffee products, e.g. coffee content, coffee machine sites.
To compete effectively is to increase your touch points and market presence.
If you will like to delve deeper into your local coffee market stats or your competitors’ traffic, you can try it yourself using this free online traffic platform.
And if you are keen to have another platform selling your coffee in many new markets, drop us a message below and we will get you set up with the right platform (free of charge).
You can also scroll down for more related information (articles, surveys, researches).
OCM was started in 2007, focusing first on coffee machines, then marketing for coffee and food and beverage companies. Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.
OCM has also created many marketing workshops and classes for the F&B industry. Many of the modules are running in the Singapore Skillsfuture Classes in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes.
For the readers (coffee lovers), we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).
To connect with coffee and F&B practitioners, join our growing F&B group on Linkedin (20 000 and growing).
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