Coffee Bean Roaster Statistics | United States 

The United States coffee industry analysis online traffic report covers: 

  • Online traffic for the Coffee industry in the United States 
  • The online market share of coffee bean roaster 

Things to note for this coffee market analysis: 

  • The stats are the number of people searching for a coffee product online 
  • The growth rate or the decline on the stats for the coffee market and the brands does not necessarily translate into coffee consumption. 

Research for: United States Coffee Market Online Traffic

  • Research in focus: Coffee Bean Roaster
  • Restaurants or Related site presence: 3555 coffee related sites with an online presence 
  • The country in focus: United States 
  • Statistics on: Online Traffic from December 2019 to May 2020
  • Online Research Platform that we used: SEMRUSH 
  • (There is a free trial version for companies looking forward to generating your own or competitors’ analysis). Or  below, and we will be happy to generate a customised report for you. 

The methodology used for this report

1. First, we search for top brands shown under Coffee Bean Roaster

  • In this report, we use Sweet Marias as the benchmark coffee company 

2. Then, we use the tool to track: 

  • The online searches for a coffee product in the United States 
  • The main competitors in this market 

3. Lastly, we give our thoughts and actionable steps to increase your online traffic and uplift your revenue 


United States Online Traffic for Coffee

Online traffic for Coffee | The United States 

  • December 2019: 5 million 
  • May 2020: 4.8 million 

The variant of 20% can be attributed to the festive season shopping in December 2019 (Thanksgiving, Christmas), and it is not due to the COVID-19 situation. In fact, the searches remain constant throughout the COVID-19 in US lockdown.


Online Traffic for Coffee Companies in United States 

Online traffic for Brands roasting and selling Speciality Coffee 

The chart below shows the traffic growth rate of the coffee companies on the Y-axis and the traffic volume on the X-axis. They are then grouped according to their growth rate and their traffic volume as: 

  • Game Changers 
  • Leaders in the market 
  • Established Players 
  • Niche Players 

In this chart, we do not see a clear established player. There are many game changers that enjoy high growth rate in their traffic.

Take note that there are sites that are being indexed as coffee products site that might not actually be coffee roasters. 


Sweet Marias: Niche Player 

A snapshot of Sweet Marias online stats, a niche player in the United States coffee market’s online traffic 


Prima Coffee: Niche Player 

A snapshot of Prima Coffee online stats, a niche player in the United States coffee market. Note: a site selling coffee machines. 


Stumptown Coffee: Niche Player 

A snapshot of Stumptown Coffee online stats, a niche player in the United States coffee market. 


Perfect Daily Grind: Game Changer

A snapshot of Perfect Daily Grind online stats, a game-changer in the United States coffee market. Note: This is a content site sharing coffee related articles. 


Seattle Coffee Gear: Established Player 

A snapshot of Seattle Coffee Gear online stats, a game-changer in the United States coffee market. They re-sell other coffee roasters' coffee products, e.g. Stumptown coffee. 


Australia Online Traffic for Coffee

Online traffic for Coffee | The Australia

  • December 2019: 0.96 million 
  • May 2020: 1.1 million 

The incremental of 20% of online traffic starting from March 2020 can be attributed to more Australian shopping from home during the Australia lockdown period.

What is interesting is although Australia has eased most of the lockdown measures, the online traffic did not decline much. The Australian have taken a liking to the online ordering of coffee beans. 

We are showcasing the online traffic in other country to highlight the potential of online shopping: Global Market Reach. It does not matter that you are a small coffee bean roastery, with the right partner, you can have customers around the world. 


Thoughts and Actionable Steps

The United States online searches for coffee is high and we believe this directly correlates with coffee consumption. With this high demand, the supply of coffee (competitors) is high too.

And the game-changer, high growth in traffic shows that many coffee companies are active in online marketing to grow their online presence. 

Other than being in a competitive industry, there are sites that compete for traffic that are not selling coffee products, e.g. coffee content, coffee machine sites. 

To compete effectively is to increase your touch points and market presence. 

We recommend: 

  • Protecting your local market: To develop and execute digital marketing to protect the local market share 
  • To build up multiple touch points: To list and sell on as many platforms to increase the reach of your coffee products 
  • To penetrate a new market: To list and sell internationally to leverage on the market in as many markets. 

If you will like to delve deeper into your local coffee market stats or your competitors’ traffic, you can try it yourself using this free online traffic platform.

And if you are keen to have another platform selling your coffee in many new markets, drop us a message below and we will get you set up with the right platform (free of charge). 

You can also scroll down for more related information (articles, surveys, researches).


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Contact us to enquire about free marketing platforms or check out our restaurant marketing guide to learn more about the many campaigns and companies we have worked with. 


Other Resources

Coffee Shop Industry Analysis (Online Traffic) 

Office Coffee Research Survey (Primary Survey) 

Starbucks Sentiment Study (Social Stats) 

Coffee Market Analytic (Social Stats) 


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