Dolce Gusto sold 3 million units, so why it is just launching?

by Chee Leng
(Singapore)

Dolce Gusto, Group Seb

Dolce Gusto, Group Seb

The coffee maker news for the week is about Nestle going to launch a coffee maker, Dolce Gusto in Bulgaria. They are doing it via Group Seb, the representative from Krups, which makes the Dolce Gusto.


Personally, launching an espresso machine and one that is so easy to use is a sure winner in Europe. The question is, why are they "just" launching it when worldwide Nestle have already sold 3 millions units.

Regardless, everything is reflective of how the economy is moving -good and positive.

My previous news is about big purchases by very big companies, and now we have major coffee machines launches by the world biggest food company -Nestle.

If this is not signs that economy has recovered and people are beginning to spend -nothing is...:)

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