Coffee Bean Vs Starbucks - which brand is more popular?

Coffee Bean Vs Starbucks - a common question during lunch or tea time when it comes to deciding where to go. To check the popularity of these two big brands, we asked the OCM Instagram community about their opinion and also look at the online intent over 3 different markets.

Starbucks Vs Coffee Bean Statistics

In this section, we base their popularity on the online searches across three markets, and Starbucks is the clear winner.

Here are the breakdown of the stats:

Starbucks in Philippines Stats: 201 K Searches
Starbucks outlets in Philippines: 298
Starbucks in Malaysia Stats:201 K Searches
Starbucks outlets in Malaysia: 234
Starbucks in Singapore Stats: 135 K Searches
Starbucks outlets in Singapore: 130

Coffee Bean & Tea Leaf in Philippines Stats: 12.1 K Searches
Coffee Bean & Tea Leaf outlets in Philippines: 123
Coffee Bean & Tea Leaf in Malaysia Stats 12.1 K Searches
Coffee Bean & Tea Leaf outlets in Malaysia: 84
Coffee Bean & Tea Leaf in Singapore Stats: 14.8 K Searches
Coffee Bean & Tea Leaf outlets in Singapore: 60

Scroll down to download the full report (end of article)

Using the number of searches as a benchmark for the popularity of a brand, Starbucks is the clear winner. This is in contrast to the result of the poll that close to 300 people submitted their vote for.

The poll below shows that offered a choice, more people choose Coffee Bean & Tea Leaf over Starbucks. But the customer intent from online suggests otherwise, with many more people searching for Starbucks.

In terms of gross numbers, this set of statistics is a better representation of the popularity between Coffee Bean & Tea Leaf Vs Starbucks.

Below are some other variables we can see from this set of stats comparing Starbucks and Coffee Bean and our take for an F&B brand to take note of.

Physical assets does not equate to online presence

In the set of stats above, regardless of locations, Starbucks has more physical locations compared to Coffee Bean & Tea Leaf, but the level of offline presence is not a direct indicator of an online presence.

For example, if we look at Malaysia Coffee Bean Vs Starbucks stats:

Starbucks in Malaysia Stats:201 K Searches
Starbucks outlets in Malaysia: 234
Coffee Bean & Tea Leaf in Malaysia Stats 12.1 K Searches
Coffee Bean & Tea Leaf outlets in Malaysia: 84

If the online presence is tied to physical locations, then CBTL outlets that is roughly ⅓ compared to SB outlets, so it should have an online presence of roughly 60 to 70 K. But it registers a lot lesser than that.

The online presence is determined by the activity that you do as a brand.

In a separate test, we use our OCM brand and you can see how we market a food product online with Instagram posts (content marketing).

Singapore online community is more active.

Singapore has more online activity compared to the Philippines and Malaysia

The activity in Singapore is again another confirmation of how online presence is determined by how we market to our audience. Singapore gross population is a lot smaller than the Philippines and Malaysia but the number of searches for Starbucks variance is not that wide (60 K). Do note that the Philippines and Malaysia have almost double the number of Starbucks outlets compared to Singapore.

This brings us to the next point that we want to bring out: Singapore has a much higher online activity compared to Malaysia and the Philippines.

In another sharing session, when we talked about the sustainability of online food delivery, these stats are again a booster that online food orders will not only continue but will grow in the coming years, regardless of the COVID situation.

To learn more about the online food delivery market and get access to the weekly reports on the delivery platforms, check out this link on Online Food Delivery Market Size.

The poll on Coffee Bean Vs Starbucks

Here is the Starbucks Vs Coffee Bean Statistics from our Instagram community:

Total number of followers: 22 000
Total number of people that see this Poll: 1680
The total number of people that take part in this Poll: 271
The total duration of this Poll: 24 hours

The similarity of Coffee Bean & Tea Leaf Brand and Starbucks

Both have outlets in locations worldwide
They both served high-quality coffee
Both brands have a variety of Ice Blended Coffee Drinks

The result of this 24 hour Poll is:

119 choose Starbucks
152 choose Coffee Bean & Tea Leaf

In this comparison of Coffee Bean versus Starbucks, Coffee Bean and Tea Leaf is more popular.

You can watch the breakdown of the results in this video here.

In the next session, we will look at the intent and search volume across 5 different markets for these two coffee brands.

If you enjoy surveys, polls and analytics similar to coffee bean vs Starbucks, do check out our homepage for more of such articles.

If you would like to have more information about coffee shops or cafe keywords or online food delivery, visit the corresponding page or drop us a message below for more information.

If you are starting a coffee or F&B business, or need help to scale up your food and beverage operation, check out our F&B consulting services.

Starbucks Vs Coffee Bean Statistics Report Download

About US | OCM Profile

OCM (OnCoffeeMakers.com) was started in 2007 with the first webpage about coffee machines. And for a number of years, we focused on helping people find their desired coffee machine (we still are helping folks with that! So, if you are looking for coffee machines for office or restaurants - check out the link).

In 2010, we started getting enquiries on restaurant marketing and we start to help food and beverage brands with their marketing. Below are campaigns and events that we have done over the years:

OCM's campaigns: F&B Marketing Ideas by OCM

OCM's Events: F&B Industry events by or with OCM

Check out this restaurant marketing guide to learn more about the many campaigns and companies we have worked with.

Since then, we have also created many marketing workshops and classes for the F&B industry. Many of these modules are still running in tertiary institutions such as Temasek Polytechnic Skillsfuture Academy and also ITE College East COC classes, below are some snippets of our lectures and workshops:

OCM’s F&B workshops: Food and Beverage Marketing Lectures | Workshops - click to watch classes on customer journey map, JTBD and more.

So, if you are looking for industry practitioners to help you scale your coffee or F&B businesses, do drop us a message or book an appointment. Do also check out our various social media platforms on regular F&B and coffee market updates:

For regular coffee (F&B) related videos: OCM Youtube

For Daily Coffee Inspiration (fun coffee content): OCM IG

For insights into the coffee (F&B) industry: OCM LinkedIN

PS: For the coffee lovers, we continue to share coffee articles (and videos) and have also started a free coffee class section (with free online coffee training supported by coffee partners).

ShareFacebook Twitter Pinterest Tumblr Reddit WhatsApp